The Real Problem With Tesla Motors Inc (TSLA)’s Test-Drive Debacle

But here’s the real problem
Even if we give Tesla the benefit of the doubt, the entire incident points out how long Tesla has to go before its Model S — or any other electric car — can be a viable option for the average American.

Consider: Even though Tesla pays for the charge at their installed stations — these charges take about an hour. In order to obtain ideal mileage, certain restrictions need to be taken, like lowering one’s speed, and turning off the heat; though it’s never fun to be in, getting caught in rush-hour traffic could pose serious problems for drivers.

It’s completely understandable that the first big electric car company would have issues like this. But it’s also understandable that these kinds of restrictions — plus a price tag that’s north of $50,000 — give the average American driver headaches.

I have no doubt that Tesla will eventually address these concerns — improving its technology, educating its drivers, and building out charging stations. But it’s important for investors to realize where Tesla is on the innovation curve below.

Source: Technology Adoption Life-Cycle by Infrae.

Right now, Tesla is in the Techies stage, and probably making inroads into the Visionary crowd. In order for an investment to really pay off, however, it needs to eventually reach the Pragmatists. That’s not to say the company won’t make it. Elon Musk is one innovative guy. But investors need to be aware of where the company is before jumping in headfirst.

The article The Real Problem With Tesla’s Test-Drive Debacle originally appeared on Fool.com and is written by Brian Stoffel.

Fool contributor Brian Stoffel has no position in any stocks mentioned. The Motley Fool recommends Tesla Motors (NASDAQ:TSLA). The Motley Fool owns shares of Tesla Motors.

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