Andre Schulten: Yep. Good morning, Lauren. Thank you. Look, the European — let me focus here on the Western European side because I think that’s where your question is relevant. Look, we’ve seen 15% organic sales growth in Europe focus markets, which is incredibly strong, a combination of 2% volume growth and strong price/mix. We have 40 basis points of share growth across the same geographies that is returning to volume growth, and that generally are positive signs. Yes, private label shares in Europe are growing. They continue to grow at about an 80 basis point clip month-over-month. But that still enables us to grow share in the same geographies. And I think that share growth is enabled by a strong portfolio across different brand tiers, across different cash outlays.
The fact that we are present in all relevant channels across Europe, and that allows us to effectively compete even as consumers look at the private label versus branded value creation, the balance seems to be still in our favor.
Operator: The next question comes from Bryan Spillane of Bank of America. Please go ahead.
Bryan Spillane: Thanks, operator. Good morning, Andre. I guess I have two connected questions. One is, if we look at first quarter and even in your commentary about guidance, maybe higher end of the range, I know you’ve talked a lot — you’ve talked a bit about some of the risks in the market. But just like what’s been better so far this year is one question. So just that. And then related to that also, you talked about reinvestment. So if you can just give us some sense of kind of the sizing that reinvestment and maybe where those dollars are going.
Andre Schulten: Good morning, Bryan. If you look at the first quarter, I think the — we are encouraged by the combination of factors here on the consumption side. Again, volume — return to volume growth outside of China, we expect the China to be choppy as we said all along. But even with China down, we’ve been able to grow 7% and that certainly has been encouraging to us. And the depth and breadth of that growth, both across value and volume outside of China is really encouraging us and giving us confidence that the model will continue to drive results that point to the upper end of the guidance ranges. On the reinvestment side, we will continue to look for opportunities to invest when the return of that investment is attractive.
It won’t be driven by availability of funds. It will be driven by ability to create an attractive return. Our first priority, as you can imagine, in this current environment is to invest in ideas that drive market growth. So investing in products, investing in innovation that is driving new jobs to be done, investing in media spending that is driving household penetration, investing in communication to the consumer that drives usage in the right way to drive better delight for the consumer will be key. A couple of examples. Ninjamas in bedwetters was a sleepy category. We entered a couple of years ago. The category is growing 7%. We were able to drive 60% of that growth, which is six times our fair share. Those are great examples where we can continue to invest, drive growth for the business, drive growth for our retailers and create value for shareholders.
We continue to see opportunities in media as we get sharper and sharper on our targeting across media around the world and our [capabilities are scaled] (ph). The ROI gets better. So we’ll continue to drive up reach. We continue to drive up frequency. And again, that is a core driver for us to drive household penetration, drive trial, which will turn into loyalty and repeat. The last bucket I will give you is investing in supply, resilience and productivity. Our supply chain resilience, we see as a core competitive advantage for our retail partners and for ourselves. So we’ll continue to ensure that our capacity to demand ratio is where we want it to be. And investing in productivity, we believe, has a high payout and is critical for us to continue the investment in superiority, which is part of the business model.
So those are the headlines, but be reassured, we’ll do it on a very disciplined basis with return on investment as the top priority.
Operator: The next question comes from Andrea Teixeira of JPMorgan. Please go ahead.
