In this article we will describe the most loved brand in the US. Check out our complete list of Most Loved Brands in the US.
The Complex Relationship: Love and Hate for Brands in the Modern Market
Brand love is a tricky topic, making it difficult to name the most loved brands in the US or even worldwide. In the age of the internet, consumers, brands, and the media are constantly interacting, creating a volatile environment that can quickly make or break a company’s reputation.
To be a popular brand, product quality and customer satisfaction are essential. How a corporation handles customer issues, as well as its commitment to customer service, builds trust. Ethical factors, including sustainable methods and fair employee treatment, have become increasingly important as well. Building and sustaining trust is critical to marketing and customer retention. Since the pandemic, consumers have re-evaluated their connections with businesses, preferring those that share their values. According to one study, 71% of respondents want individualized experiences from businesses, demonstrating a significant desire for favorable brand interactions. Environmental sustainability and ethical behavior, especially employee treatment, are important considerations in determining customer preferences.
On the contrary, while any brand can become the subject of customer rage, the most despised brands are frequently among the most well-known, powerful, and beloved. The paradoxical tendency for brand hate and love to coexist results in a phenomenon known as brand polarization. Polarizing businesses face specific situations that experts and practitioners believe might be utilized in marketing efforts to exploit consumer wrath. The current study adds the idea of hate-acknowledging advertising (HAA) to academic marketing literature. HAA is described as advertising that openly admits that a brand is disliked by some customers.
One of the market leaders for decades is the US clothing brand, NIKE, Inc. (NYSE: NKE); a perfect example. It has become a household name in sportswear and is one of the top American brands in clothing. People like the company’s values and commitment to the environment, in addition to its shoes and apparel. 65% of people who own sneakers in the United States say they prefer Nike. Of the 97% of Americans who are familiar with Nike, 67% like the brand. Nike holds 38.68% of the market and represents one of the best US brands clothing for decades. However, Nike is accustomed to being in difficulty. The clothing business has featured Lance Armstrong in advertisements after he was found doping, Maria Sharapova after she failed a drug test, and Tiger Woods during a sex scandal and after being accused of drunk driving. Although these occurrences harmed the company’s business, they did not harm its reputation as a one of the most loved brands in America.
Despite numerous controversies and criticisms, some companies remain immensely popular. Coca-Cola (NYSE: KO) has been repeatedly named as the world’s leading soft drink brand, with a global brand value of more than 98 billion US dollars. Coca-Cola is abundant in sugar, particularly sucrose, though, which promotes tooth cavities when drank consistently, and its high caloric value adds to obesity. In March 2004, local officials in Kerala shut down a $16 million Coke bottling factory that was blamed for a significant decrease in the quantity and quality of water accessible to local farmers and communities. Despite all of this criticism, the Cola-Cola Company’s income has increased significantly in recent years, reaching over 46 billion US dollars in their most recent fiscal year while remaining at the top of all rankings of the world’s favorite drink.
Image by Danilo Capece from Unsplash
Methodology
We based our research on data from Axios, Merchant Machine, YouGov, Morning Consult, and Ranking the Brands, primarily using unique surveys. Axios polled over 16,000 people to rank brands on nine factors. Merchant Machine analyzed tweets with AI to score sentiment. YouGov Ratings calculated positive popularity by dividing favorable opinions by total mentions. Morning Consult surveyed over 400,000 individuals, and Ranking the Brands created its own popularity list. We compared these lists to identify the 15 brands that appeared on each. However, the most beloved brand may also be one of the most despised. Compare our list of the 15 most loved brands in the US with the most hated brands in the US, and you’ll see that the top of both lists may look similar.
Based on our study, this is the most loved brand in the US.
1. The Trump Organization
Insider Monkey Score: 15
Some brands are so well-known and famous that people love and hate them at the same time. The Trump Organization is considered one of the most loved brands in the US due to its strong association with former President Donald Trump, who has cultivated a loyal and passionate following. Trump owns about 500 businesses, most of which are real estate companies like hotels, casinos, and golf clubs. Huge groups of people wait outside Trump Tower every day for him to arrive at work just to just to welcome him and wish him a good working day. However, while the half of Americans love him, the other half think The Trump Organization is one of 15 Most Hated Brands in the US, So, this brand is at the top of both our rankings at the same time.
Check out our complete list of 15 most loved brands in the US.
At Insider Monkey, we delve into a variety of topics, ranging from the most hated brands to business aspects; however, our expertise lies in identifying the top-performing stocks. Currently, Artificial Intelligence (AI) technology stands out as one of the most promising fields. If you are looking for an AI stock that is more promising than NVDA but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published on Insider Monkey.
