The Housing Rebound Should Lift Zillow Inc (Z)’s Prospects

Zillow is also taking steps to try to stand out from its competitors. In February, the company launched its Zillow Digs home-improvement platform, allowing homeowners to sketch out remodeling projects and then get local contacts and estimates on how much the work would cost. Some early reviews of the service have been negative, however, with one magazine arguing that the figures Digs comes up with aren’t always reflective of actual costs. More recently, Zillow made its rental app accessible to Spanish-language speakers, tapping into a key demographic in many of the hottest real-estate markets.

In Zillow’s quarterly report, watch for the company to report on its continuing progress in moving its revenue mix away from advertising toward more reliable subscriber income. With many believing that Google Inc (NASDAQ:GOOG) could pose a major competitive threat to Zillow if it chose to get into real-estate information, Zillow Inc (NASDAQ:Z) needs to move as quickly as it can to keep its network of real-estate pros happy with its services

The article The Housing Rebound Should Lift Zillow’s Prospects originally appeared on Fool.com and is written by Dan Caplinger.

Fool contributor Dan Caplinger has no position in any stocks mentioned. You can follow him on Twitter: @DanCaplinger. The Motley Fool recommends and owns shares of Google and Zillow.

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