The situation is certainly unique, especially given that the contracts were signed – but there was a clause that lets Procter & Gamble walk away. It is called a material adverse change or MAC, and it happens anytime the practical matters of a company or situation change after a deal is announced but before it actually goes through. The combination of restating earnings with the changes in its leadership gave Procter & Gamble the right to terminate the acquisition.
Diamond Foods took a major hit on the news. It had been trading at $36.66 a share when the markets closed on Wednesday, February 8. The news of Procter & Gamble’s cold feet on the Pringles deal was announced Wednesday evening. By the time the markets opened trading on Thursday, February 9, Diamond Foods had fallen to $21.79 a share. Some of the serious decrease could be owing to the massive volume of traders selling the stock – on February 9, Diamond Food’s trading volume was roughly 26.34 million, compared to an average volume (3m) of just over 2.6 million.
On top of all this, there will likely be investigations and litigations to deal with, by shareholders and possibly the SEC. Of course, Diamond’s short sellers are rejoicing. But, if Diamond Foods can pull through this, there could be a silver lining for investors who believe in the snack foods company in the long term.
Wellington Management Company, an investment management provider also bought a large stake in Diamond Foods during the fourth quarter, almost 3 million shares or 13.60% to be precise according to the 13G filing with the SEC. Wellington Management Company is a privately owned investment firm that specializes in pension and profit-sharing plans. The company also owns significant stakes in Shutterfly (SFLY), JetBlue Airways (JBLU), LinkedIn (LNKD), Swift Transportation (SWFT), MDC Holdings (MDC), United Rentals (URI) and Newfield Exploration (NFX). There have also been several companies that bought into Diamond Foods in February 2012. The list includes the Vanguard Group which bought 5.39% and TIAA-CREF Investment Management which bought 7.48%.
With so many asset management companies involved and the relative power of the Diamond Foods brand portfolio, which includes Kettle chips, Pop Secret popcorn, Emerald nuts and, of course, Diamond nuts, the company could recover from this and, if not, it could be a good acquisition target – and, as such, carry the potential for a fair profit. Take the acquisition of Anheuser-Busch by InBev (BUD). InBev offered $70 a share for Anheuser-Busch. On October 29, 2008, well after the acquisition was announced, Anheuser-Busch was trading at $59.83 a share. If an investor bought in, he would have made $10.17 a share or a profit of 17%. The same thing could happen with Diamond Foods.