The Hershey Company (HSY): How Sweet It Is

Page 2 of 2

Others in the industry include Godiva, a private company, and Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF).

Durango, Colorado based Rocky Mountain Chocolate factory sells a cache of chocolate, ice cream, coffee and yogurt products in conjunction with its franchisees in 373 stores in 41 states, as well as Canada, Japan and the United Arab Emirates. RMCF reported a loss in its latest quarter, and as far as sales and revenue go, it is dwarfed by Hershey’s saccharine presence.

That’s the thing. Hershey has a huge presence and staunch following.

In my observation, and I come from a rather large family of chocolate lovers with a rather large extended family of chocolate lovers, and so-on and so-on, offer a discerning crowd of chocolate aficionados a choice of chocolates, and chances are high they will go with Hershey’s over more expensive and boutique brands.

Investing in stocks is kind of like a box of chocolates… you never know exactly what you’re gonna get. But with Hershey’s you have a pretty good idea, and it’s sweet.

The article How Sweet It Is originally appeared on Fool.com and is written by Diane Alter.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Page 2 of 2