The Gap Inc. (GPS): Brand Breakdown

Under Armour Inc (NYSE:UA) is also well known for high-priced athletic apparel. The company just stated that first-quarter net revenue increased  23% to $472 Million. Under Armour Inc (NYSE:UA) has reported a 20% or more increase over the last 12 quarters in apparel revenue. They attribute their strong performance to new innovation and design as well as increased momentum in Studio and ArmourBra, both in Women’s Apparel. This flourishing market for Women is quickly becoming a battle for market share between these three clothing brands.

The Gap app

With quality investments in new technology, The Gap Inc. (NYSE:GPS) is trying to enhance the customer experience in new and improved ways. With the recent addition of physical stores for Althleta, as well as a new shipping supply model, digital shopping is becoming the new trend. With in store sales decreasing as online shopping becomes more popular, the store hopes that the features in the app will drive more traffic inside the store. The app also uses the new supply chain model to help the customer find merchandise and connect with store associates.

The low down

Gap is well positioned to take on the market for global growth. With strong positions in global markets as well as the North American region, while implementing new management structure, I think that Gap will do well in the coming years. Their early position in emerging markets will continue to serve them well in the days ahead.

The article An Apparel Retailer You Shouldn’t Miss originally appeared on Fool.com and is written by Kaitlyn Tokay.

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