Robert Ottenstein: Great. Thank you very much. I want to just talk much more longer term and kind of take off from one of the prior questions. And that is on the recruitment of younger drinkers to the wine category. You mentioned some progress there. I’d love to hear more about that. But are you at all worried about sort of those bigger trends in terms of younger consumers? Do you feel that Duckhorn as and it be, in many ways, really the industry leader in wine, certainly higher end wine has a role to play here or responsibility to bring in and recruit younger drinkers over time? And does — are you toying it all with social media, different packaging that may appeal to younger drinkers, just love to get your thoughts. And again, in terms of longer-term strategy as you build the business. I know this is probably nothing you’re too concerned about today and in the near term, but just kind of bigger picture.
Alex Ryan: Hey, Robert. Good question. We get this a lot. We’re always — we’re concerned with everything, right? Our job is to be concerned everything in long-term growth, in consumers of our wines is top of mind. I was referring to a survey with the 21 survey we saw that would indicate that younger consumers are starting to catch up in the value of wine they’re buying which is a good sign, right? We’ve all kind of seen some of the ink out there talks about older consumers are the ones buying the expensive stuff. What we’re seeing is, and I think this is — I’m not sure secular, but more cyclical, I think I think it speaks to the premiumization desires of all consumers. People want to try something a little better when they can.
So I believe that — we believe that feeling of moving up the chain, if you enjoy wine, you try a $5 of that wine, then you try an $8, and you try $10. I think that feeling still exists and will continue to exist. Now I don’t think that’s going to be easy. We have to continue to invest. And yes, you’re right, we’re in social media, we’re in traditional print media. We’re an experiential type of marketing activities at the winery and throughout the markets we support and we continue to obviously work with every possible retail or restaurant or we can to continue to get the Duckhorn message out there. So it’s a long-term multipronged approach to make sure we’re taking care of our current medium and older customers. And to the extent we can, making sure that we are communicating with the younger consumers of luxury wine, how and where they want to be communicated with.
You made a couple of comments. I don’t think we’re going to go out and start doing weird things in packaging and stuff. There’s some — I think there’s some norms. We’ll see if the market wants it, we will. But we believe that the traditional packaging and the traditional out the market is with certain adjustments along the way, it’s still how people want to receive their luxury wine products. But we are extremely invested in making sure we understand where the younger new, younger consumers, what are they tasting, what are they drinking? What do they want in luxury and we’re focused on making sure that whatever it is, we’re addressing it and providing it to them. So yes, we’re concerned with it. We’re working with it. We’re not making any massive contingency plans.
