The Coca-Cola Company (KO)’s Labeling Lesson in Vitaminwater Lawsuit

Of course, beverage makers don’t do themselves any favors when they join the litigation frenzy. Monster Beverage Corp (NASDAQ:MNST) previously sued rival Redline for failing to keep consumers “amped to the max” for seven hours as they claimed.

On a sugar high
The Coca-Cola Company (NYSE:KO) bought Vitaminwater from Glaceau in 2007 for $4.2 billion, and as it generates some $300 million annually in revenues according to Forbes, it’s no wonder the drink maker considers it to be among its most important brands, right up there with The Coca-Cola Company (NYSE:KO), Sprite, and Minute Maid.

Clothing retailer Syms used to use the tagline “An educated consumer is our best customer,” but they apparently don’t exist anymore. There’s no sugarcoating the fact this lawsuit should be tossed because The Coca-Cola Company (NYSE:KO) honestly told consumers Vitaminwater contains enough sugar to rot your teeth and make you fat. Just because someone chose not to read the label doesn’t mean he should still be able to hit the lottery by taking The Coca-Cola Company (NYSE:KO) to court.

The article Coke’s Labeling Lesson in Vitaminwater Lawsuit originally appeared on Fool.com and is written by Rich Duprey.

Fool contributor Rich Duprey owns shares of The WhiteWave Foods Co (NYSE:WWAV). The Motley Fool recommends The Coca-Cola Company (NYSE:KO) and Monster Beverage Corp (NASDAQ:MNST) and owns shares of Monster Beverage Corp (NASDAQ:MNST) and The WhiteWave Foods Co (NYSE:WWAV).

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