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The Clorox Company (CLX): A Bull Case Theory

We came across a bullish thesis on The Clorox Company (CLX) on Substack by Business Model Mastery. In this article, we will summarize the bulls’ thesis on CLX. The Clorox Company (CLX)'s share was trading at $136.80 as of April 16th. CLX’s trailing and forward P/E were 37.28 and 18.52 respectively according to Yahoo Finance.

[caption id="attachment_571580" align="aligncenter" width="750"] Dima Sidelnikov/Shutterstock.com[/caption]

Clorox stands as a textbook example of a company with deep-rooted brand strength, operational resilience, and a finely tuned innovation engine—all...