Carl Daikeler: Yes, Jon, thank you. Look on the Connected Fitness one, with this new bundle we’ve launched, it’s $1,800 upfront, financed through a Buy Now Pay Later firm called The Firm. And so we get the majority of the money upfront. So cash flow wise, it’s actually very beneficial. Honestly, I think it’s the best deal out there you could get for Connected Bike. It does not take a lot of our attention at all. And then really, I think now that we’ve launched this new BODi platform and there’s so much more subscribers on BODi, they’ll start seeing the bike workouts, right. But they just won’t be able to use it. It makes it a lot easier for us to market this to our database, so we could drive more demand.
Marc Suidan: Yes, the one thing I’ll say, Jon, is that I’m very excited by this, you know this company like, we continue to innovate and test and learn, test and learn. That’s what we did with to make P90X a success and INSANITY a success and Shakeology a success. And having that lever of the Connected Fitness, it’s such a good customer and this rich the volume of people in our database now that they’ll all have visibility to our biking content that just started on March 2. So I’m actually very excited by the prospect of the Connected Fitness business, but we’re not doing it at a way that drags the business to your point. It’s not a distraction, it’s just an area of creativity where now we get to bring our best skills to the table and that is creating content and use cases so the people who get on that bike are going to be getting results and having a great time as they do it.
And I will say, when this thing launched March 2 and people actually was the Monday the 6th that they really started to use this new content. We absolutely saw a jump, a significant jump in engagement on both the BODi platform and on the bike. So engagement is good proof of demand. So I feel like we’re in a very good position. And as Marc said, the consolidation of the business and the subscriptions just made this a much more efficient business model that now our network of partners we used to call them coaches, our partners have the ability to stay focused and they’re not changing gears every three months. And they’ve got a simplified view of how a person comes in. We’re helping them. How can you make $200 a month? How simple can that be? So, like we like to say here, simplicity is velocity.
And I think that’s what we’ve just achieved here with the launch of March.
Jonathan Komp: Okay. Thank you.
Operator: Thank you. Our next question comes from the line of John Heinbockel with Guggenheim. Please go ahead.
John Heinbockel: Hey, Carl. I wanted to start with when you think about getting the word out right on the new brand positioning, so what is the plan on that? And then to the extent that the partners are going to do a lot of heavy lifting on that, is there a prioritization right, that in the first, I don’t know, six months, we want them to focus more on the conversion right. And educating the existing base as opposed to prospecting or not, right. You do both at the same time.
Carl Daikeler: That’s exactly right. Our focus is with our best customers, the current cohorts, and that’s where we leverage our social media following that between corporate and our ambassadors, we got 20 million people following us, including our current subscribers. So our job is to make sure that we are surfacing the concepts, the value, the positive mindset content, the two eating plans, and all of this content, four new plans that drop every month to all of these subscribers to maximize renewal and to maximize engagement and obviously, hopefully results for those customers. Then that creates a referral engine. And that’s where our partners are so powerful so now that we don’t have to train them on a new program every other month.
