The 12 Most Expensive Acquisitions Made by Google

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6. AdMob

Price – $750 million

In 2009, Google decided to pay $750 million for AdMob, a mobile advertising company founded in 2006, making it one of the most expensive acquisitions made by Google. Considering that some 90% of the company’s revenue comes from advertising, purchasing AdMob made perfect sense — it was one of the largest mobile advertising platforms in the world. Also taking into account the popularity of Android, the desire to bring a mobile ad platform in-house was a logical one.

Since then, AdMob’s platform was updated with tech from Google’s AdSense tools.

google-485611_1280 The 12 Most Expensive Acquisitions Made by Google

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