The 11 Most Effective Advertising Strategies for Small Businesses

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5. Search Engine Optimization (SEO)

One of the reasons the internet became a convenience is because of search engines. Search engines allowed people to no longer use a lot of time finding references. The internet gave them the opportunity to simply search for it online. Due to this, companies have been heavily investing in strategies that would lead them to the first place in online search lists. It is well-known fact that people tend to look only at who’s on the top.

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