We remain short Tesla Inc. (TSLA), which I still consider to be the biggest single stock bubble in this whole bubble market. The core points of our Tesla short thesis are:
- Tesla has no “moat” of any kind; i.e., nothing meaningfully proprietary in terms of electric car technology, while existing automakers—unlike Tesla—have a decades-long “experience moat” of knowing how to mass-produce, distribute and service high-quality cars consistently and profitably, as well as the ability to subsidize losses on electric cars with profits from their conventional cars.
- In 2020 Tesla will again lose money, as it has every year in its 17-year existence.
- Tesla is now a “busted growth story”; revenue growth is flatlining while unit demand for its cars is only being maintained via price cutting.
- Elon Musk is a securities fraud-committing pathological liar.
In May, faced with a shortage of demand in an increasingly competitive (see the many links below) electric car environment during an economic depression, Tesla cut prices across the board. Nothing’s more amusing than seeing this giant stock promotion of a company continue to add capacity (expanding its Chinese factory while supposedly breaking ground on brand new factories in Texas and Germany) in order to desperately try to maintain an image of “limitless demand” as it continually slashes prices to unprofitable levels (excluding its unsustainable emission credit sales and accounting fraud) just to utilize its existing capacity.
Tesla’s Q1 Earnings
In April Tesla reported $16M in Q1 “earnings” thanks entirely to the sale of $354M in 100% margin emission credits that disappear after next year when other automakers no longer need to buy them as they’ll have enough EVs of their own. Additionally, Tesla’s earnings are typically inflated by around $200M/quarter from its ongoing warranty fraud (here’s an excellent Seeking Alpha article and another one in Fortune explaining some of this), so adjusted for these two factors Tesla would have lost over $500M in Q1, while free cash flow was minus $895M. This is not a viable business. Additionally, Tesla pulled all guidance for the rest of the year, and for good reason as Q2 (with sales dead and the U.S. factory closed for two months due to the coronavirus) will be a lot worse. And as @TeslaCharts pointed out on Twitter, Tesla is no longer a growth company:
(One caveat is that in Q2 Musk may try to recognize part of $600 million in non-cash [it’s already on the balance sheet] deferred revenue from its fraudulently named “Full Self-Driving” [the capabilities of which offer nothing of the kind], thereby turning a money-losing quarter into one showing paper profits. Meanwhile, God only knows how many more people this monstrosity unleashed on public roads will kill, despite February’s NTSB hearing condemning it as dangerous.)
Meanwhile, here’s a great graphic from Twitter user @clausMller17 clearly demonstrating Tesla’s blatantly fraudulently EPA range claims for its cars:
Tesla’s EV market share in Europe (as of now the world’s most competitive EV market) continues to erode as new competition enters the market. Here’s a great graphic from Twitter user @fly4dat showing what’s happening in Norway, Europe’s largest and most advanced EV market:
For those of you looking for a resumption of growth from Tesla’s upcoming Model Y, demand for that car is reportedly disastrous. This is unsurprising, as it will both massively cannibalize sales of the Model 3 sedan and (later this year and in 2021) face superior competition from the much nicer electric Audi Q4 e-tron, BMW iX3 (in Europe & China), Mercedes EQB, Volvo XC40 and Volkswagen ID.4, while less expensive and available now are the excellent new all-electric Hyundai Kona and Kia Niro, extremely well reviewed small crossovers with an EPA range of 258 miles for the Hyundai and 238 miles for the Kia, at prices of under $30,000 inclusive of the $7500 U.S. tax credit. Meanwhile, the Model 3 will have terrific direct “sedan competition” later this year from Volvo’s beautiful new Polestar 2, the BMW i4 and the premium version of Volkswagen’s ID.3.
And if you think China is the secret to the resumption of Tesla’s growth, let’s put that market in perspective even without the coronavirus problem: prior to a recent 10% sales tax exemption Tesla was selling around 30,000 Model 3s a year there, and “the story” is that avoiding the 15% tariff and that 10% sales tax will allow it to sell a lot more. There’s also a $3600 EV incentive available (which will be reduced over the next two years), but China just cut to 300,000 yuan the maximum price allowed for an EV to get it; Tesla is thus slashing its Model 3 price from 323,000 yuan to qualify and will now make little-to-nothing on the car, and thus all volume increases will be profitless. Meanwhile the rule of thumb for the elasticity of auto pricing is that every 1% price cut results in a sales increase of up to 2.4%. If we assume a 2.4x “elasticity multiplier,” domestically produced Model 3s that are 40% cheaper (than the original price at the 30,000/year sales rate) would result in annual sales of just 59,000 (40% x 2.4 = 96% more than the previous 30,000), meaning Tesla’s new Chinese factory would be a massive money-loser vs. its initial 150,000-unit annual capacity and the 500,000/year capacity it will supposedly have in 2021. Even if we were to increase the previous sales rate by 150% to 75,000 cars a year, it would be massively disappointing for Tesla bulls and the factory will be a huge money-loser.
Meanwhile, sales of Tesla’s highest-margin cars (the Models S&X) will be down by over 50% worldwide this year vs. their 2018 peak, thanks to cannibalization from the less expensive Model 3 and direct high-end competition (especially in Europe and China) from the Audi e-tron, Jaguar I-Pace, Mercedes EQC and Porsche Taycan, with multiple additional electric Audis, Mercedes and Porsches to follow, many at starting prices considerably below those of the high-end Teslas. (See the links below for more details.)
And oh, the joke of a “pickup truck” Tesla introduced in November won’t be any kind of “growth engine” either, especially as if it’s ever built it will enter a dogfight of a market.
Meanwhile, Tesla has the most executive departures I’ve ever seen from any company; in May it was reported that the V.P. of Europe & Global Supply Chain and yet another deputy general counsel abandoned ship; here’s the astounding full list of escapees. These people aren’t leaving because things are going great (or even passably) at Tesla; rather, they’re likely leaving because Musk is either an outright crook or the world’s biggest jerk to work for (or both). And in January Aaron Greenspan of @PlainSite published a terrific treatise on the long history of Tesla fraud; please read it!
In May Consumer Reports completely eviscerated the safety of Tesla’s so-called “Autopilot” system; in fact, Teslas have far more pro rata (i.e., relative to the number sold) deadly incidents than other comparable new luxury cars; here’s a link to those that have been made public. Meanwhile Consumer Report’s annual auto reliability survey ranks Tesla 23rd out of 30 brands (and that’s with many stockholder/owners undoubtedly underreporting their problems—the real number is almost certainly much worse), and the number of lawsuits of all types against the company continues to escalate– there are now over 800 including one proving blatant fraud by Musk in the SolarCity buyout (if you want to be really entertained, read his deposition!).
So here is Tesla’s competition in cars (note: these links are regularly updated)…
- Porsche Taycan
- Porsche Taycan Cross Turismo
- Porsche Macan EV to get Taycan platform and tech
- Audi e-tron: Electric Has Gone Audi
2020 Audi E-Tron Sportback debuts slick new roofline, a bit more range - AUDI E-TRON GT FIRST DRIVE: LOOK OUT, TESLA (available 2020)
- Audi’s Q4 e-tron previews entry-level EV for 2021
- Audi e-tron compact hatch to lead brand’s electrification plans
- Audi TT set to morph into all-electric crossover
- THE AWARD-WINNING ALL-ELECTRIC JAGUAR I‑PACE
- Jaguar Land Rover to invest £1bn in three new UK-built EVs
- Mercedes EQC electric SUV available now in Europe & China and in 2021 in the U.S.
- Mercedes EQV Electric Minivan Revealed – Available 2020
- Mercedes EQA electric SUV previewed in exclusive images
- Mercedes EQB Small SUV to boost brand’s electric line-up
- Mercedes EQS will be built in addition to the S-Class on a new dedicated electric platform
- Volvo Polestar 2 Arrives 2020
- Polestar 3 will be an electric SUV that shares its all-new platform with next Volvo XC90
- Volvo XC40 Recharge, a 408-HP Electric SUV comes in 2020
- Volvo confirms electric version of next XC90
- Volkswagen unveils the ID.3, its first ‘electric car for the masses’
- VW confirms ID4 name for electric crossover
- VW Group to launch 70 pure electric cars over the next decade
- GM Reveals New Ultium Batteries & a Flexible Global Platform to Rapidly Grow EV Portfolio
- GM to Revive Hummer Name on New Electric Pickup Model
- Chevrolet Bolt Now Offers 259 Miles of Range
- GM’s Detroit-Hamtramck plant expected to build electric Escalade, Sierra
GM is transforming Cadillac into an electric brand - GM & Honda to Jointly Develop Next-Generation Honda EVs Powered by GM Ultium Batteries
- 258-Mile Hyundai Kona electric is available now for under $40,000
- Genesis Electric Luxury SUV Coming in 2022
- 239-Mile Kia Niro EV is Available Now For Under $40,000
- Kia Soul EV’s Range Jumps to 243 Miles
- New 2021 electric Kia SUV to offer Porsche Taycan pace with 0-62mph in 3s
- All-Electric Ford Mustang Mach-E Delivers Power, Style and Freedom for New Generation
- Electric Ford F-150 arrives in 2021
- Ford to build two European EVs based on VW’s MEB platform
- Nissan LEAF e+ with 226-mile range is available now
- Nissan Ariya Electric SUV Concept Is Destined for Production
- BMW 1 Series Electric Coming As Early As 2021
- BMW iX3 electric crossover goes on sale in 2020
- The BMW i4 EV Will Be the Most Powerful 4-Series
- BMW’s 2021 iNEXT Returns In New Teasers Showing Prototypes Production
- Rivian electric pickup truck- funded by Amazon, Ford, Cox & others- is on the way
- Renault upgrades Zoe electric car as competition intensifies
- New all-electric Renault SUV to arrive in next 18 months
- Peugeot 208 to electrify Europe’s small-car market
- Peugeot to offer EV version of new 2008 small crossover
- Electric Mini Arrives 2020
- Toyota and Subaru Agree to Jointly Develop BEV-dedicated Platform and BEV SUV
- Mazda extends MX name to new MX-30 electric crossover
- SEAT will launch 6 electric and hybrid models and develop a new platform for electric vehicles
- Opel sees electric Corsa as key EV entry
- Opel/Vauxhall will launch electric SUV and van in 2020
- Škoda electric Enyaq to come in 5 variants
- New Citroen C4 Cactus to be first electrified Citroen in 2020
- FCA to invest $788M to build new 500 EV in Italy
- BYD will launch electric SUV in Europe
- Maserati to launch electric sports car
- Bentley Will Offer Hybrid Versions of Every Car It Makes and Add an EV by 2025
- Lucid Motors closes $1 billion deal with Saudi Arabia to fund electric car production
- Meet the Canoo, a Subscription-Only EV Pod Coming in 2021
- Two new electric cars from Mahindra in India; Global Tesla rival e-car soon
- Former Saab factory gets new life building solar-powered Sono Sion electric cars
And in China…
- VW ramps up China electric car factories, taking aim at Tesla
- Volkswagen pumps 2 billion euros into China electric vehicle bet
- Audi Q2L e-tron debuts at Auto Shanghai
- Audi will build Q4 e-tron in China
- FAW-Volkswagen’s Foshan plant said to produce e-tron Sportback
- FAW Hongqi starts selling electric SUV with 400km range for $32,000
- FAW (Hongqi) to roll out 15 electric models by 2025
- China’s BYD launches six new electrified vehicles
- Top of Form
- Bottom of Form
- Daimler & BYD launch new DENZA electric vehicle for the Chinese market
- Geely, Mercedes-Benz launch $780 million JV to make electric smart-branded cars
- Mercedes styled Denza X 7-seat electric SUV to hit market
- Mercedes ‘makes mark’ with China-built EQC
- Daimler and BMW to cooperate on affordable electric car in China
- BMW, Great Wall to build new China plant for electric cars
- BAIC Goes Electric, & Establishes Itself as a Force in China’s New Energy Vehicle Future
- BAIC BJEV, Magna ready to pour RMB2 bln in all-electric PV manufacturing JV
- Toyota, BYD will jointly develop electric vehicles for China
- Lexus to launch EV in China taking on VW and Tesla
- GAC Toyota to ramp up annual capacity by 400,000 NEVs
- GAC Aion
- GAC NIO kicks off delivery of HYCAN 007 all-electric SUV
- Chevrolet Menlo Electric Vehicle Launched in China
- Buick Rolls Out First Electric Car for China
- General Motors’ Chinese Venture to Sink $4.3 Billion Into Electric Vehicles by 2024
- Nissan & Dongfeng to invest $9.5 billion in China to boost electric vehicles
- PSA to accelerate rollout of electrified vehicles in China
- Fiat Chrysler, Foxconn Team Up for Electric Vehicles
- Hyundai Motor Transforming Chongqing Factory into Electric Vehicle Plant
- Nio
- Jaguar Land Rover’s Chinese arm invests £800m in EV production
- Renault reveals series urban e-SUV K-ZE for China
- Renault & Brilliance detail electric van lineup for China
- Renault forms China electric vehicle venture with JMCG
- Honda Debuts New Everus VE-1 All-Electric SUV, But Only For China
- Honda to roll out over 20 electric models in China by 2025
- Geely launches new electric car brand ‘Geometry’ – will launch 10 EVs by 2025
- Mazda to roll out China-only electric vehicles by 2020
- Xpeng Motors sells multiple EV models
- Changan New Energy
- WM Motors/Weltmeister
- Chery
- Seres
- Byton
- Enovate
- China’s cute Ora R1 electric hatch offers a huge range for less than US$9,000
- Singulato
- JAC Motors releases new product planning, including many NEVs
- Seat to make purely electric cars with JAC VW in China
- Iconiq Motors
- Hozon
- EV maker Bordrin skips flash, keeps real-car focus
- Aiways
- NEVS launches electric-car output with Saab 9-3 platform in China
- Youxia
- CHJ Automotive begins to accept orders of Leading Ideal ONE
- Infiniti to launch Chinese-built EV in 2022
- Zotye Auto to roll out 10 plus NEV models by 2020
- Skywell makes inroads into China’s NEV domain
- Thunder Power
- Leapmotor
- Continental, Didi sign deal on developing EVs for China
- Mine Mobility (Thailand)
Here’s Tesla’s competition in autonomous driving…
- Consumer Reports finds Tesla’s Navigate on Autopilot is far less competent than a human driver
- Navigant Ranks Tesla Last Among Automakers & Suppliers for Automated Driving
- Tesla has a self-driving strategy other companies abandoned years ago
- Waymo and Lyft partner to scale self-driving robotaxi service in Phoenix
- Jaguar and Waymo announce an electric, fully autonomous car
- Renault, Nissan partner with Waymo for self-driving vehicles
- Voyage Partners with FCA to Deliver Fully Driverless Cars
- Fiat Chrysler partners with Aurora to develop self-driving commercial vans
- Hyundai and Kia Invest in Aurora
- Aptiv and Hyundai Motor Group complete formation of autonomous driving joint venture
- Cadillac Super Cruise™ Sets the Standard for Hands-Free Highway Driving
- Honda Joins with Cruise and General Motors to Build New Autonomous Vehicle
- SoftBank Vision Fund to Invest $2.25 Billion in GM Cruise
- Ford-VW alliance with Argo could redraw self-driving sector
- VW taps Baidu’s Apollo platform to develop self-driving cars in China
- Audi to join Daimler, BMW self-driving tech alliance
- Daimler’s heavy trucks start self-driving some of the way
- SoftBank, Toyota’s self-driving car venture adds Mazda, Suzuki, Subaru Corp, Isuzu Daihatsu
- Volvo cars to be powered by Luminar LiDAR technology for safe self-driving
- Continental & NVIDIA Partner to Enable Production of Artificial Intelligence Self-Driving Cars
- Mobileye & multiple OEMs
- Nissan gives Japan version of Infiniti Q50 hands-free highway driving
- Hyundai to start autonomous ride-sharing service in Calif.
- Uber unveils next-generation Volvo self-driving car
- Pony.ai raises $462 million in Toyota-led funding
- Baidu kicks off trial operation of Apollo robotaxi in Changsha
- Toyota to join Baidu’s open-source self-driving platform
- Baidu, WM Motor announce strategic partnership for L3, L4 autonomous driving solutions
- Baidu plans to mass produce Level 4 self-driving cars with BAIC by 2021
- Didi Chuxing Teams with NVIDIA for Autonomous Driving and Cloud Computing
- Geely selects Volvo, Veoneer joint venture as autonomous tech supplier
- BMW and Tencent to develop self-driving car technology together
- BMW, NavInfo bolster partnership in HD map service for autonomous cars in China
- FAW Hongqi readies electric SUV offering Level 4 autonomous driving
- Tencent, Changan Auto Announce Autonomous-Vehicle Joint Venture
- Huawei steps up ambitions in self-driving vehicles race
- BYD partners with Huawei for autonomous driving
- Lyft, Magna in Deal to Develop Hardware, Software for Self-Driving Cars
- Deutsche Post to Deploy Test Fleet Of Fully Autonomous Delivery Trucks
- ZF autonomous EV venture names first customer
- Magna’s new MAX4 self-driving platform offers autonomy up to Level 4
- Groupe PSA’s safe and intuitive autonomous car tested by the general public
- Mitsubishi Electric to Exhibit Autonomous-driving Technologies in New xAUTO Test Vehicle
- Apple acquires self-driving startup Drive.ai
- Momenta – Building Autonomous Driving Brains
- JD.com Delivers on Self-Driving Electric Trucks
- NAVYA Unveils First Fully Autonomous Taxi
- Fujitsu and HERE to partner on advanced mobility services and autonomous driving
- Lucid Chooses Mobileye as Partner for Autonomous Vehicle Technology
- Amazon in Advanced Talks to Buy Self-Driving-Car Tech Company Zoox
- Nuro’s Robot Delivery Vans Are Arriving Before Self-Driving Cars
Here’s where Tesla’s competition will get its battery cells…
- Panasonic (making deals with multiple automakers)
- LG
- Samsung
- SK Innovation
- Toshiba
- CATL
- BYD
- Northvolt (backed by VW & BMW)
- Ultium (General Motors & LG joint venture)
- UK companies AMTE Power and Britishvolt plan $4.9 billion investment in battery plants
- Farasis
- Akasol
- Cenat
- Wanxiang
- Svolt
- Saft
- Romeo Power
- Toyota accelerates target for EV with solid-state battery to 2020
- ProLogium Technology Will Produce First Next Generation Lithium Ceramic Battery For EVs
- BMW invests in Solid Power solid-state batteries
- Ford invests in Solid Power solid-state batteries
- Hyundai Motor developing solid-state EV batteries
Most car makers will use those battery cells to manufacture their own packs. Here are some examples:
- Daimler starts building electric car batteries in Tuscaloosa – one of 8 battery factories
- GM picks Lordstown site for $2.3 billion battery plant
- GM inaugurates battery assembly plant in Shanghai
- PSA to assemble batteries for hybrid, electric cars in Slovakia
- Honda Partners on General Motors’ Next Gen Battery Development
- France’s Saft plans production of next-gen lithium ion batteries from 2020
- Sokon aims to be global provider of battery, electric motor, electric control systems
- BMW Group invests 200 million euros in Battery Cell Competence Centre
- BMW Brilliance Automotive opens battery factory in Shenyang
- Rimac is going to mass produce batteries and electric motors for OEMs
Here’s Tesla’s competition in charging networks…
- Electrify America is spending $2 billion building a high-speed U.S. charging network
- EVgo is building a U.S. charging network
- 191 U.S. Porsche dealers are installing 350kw chargers
- ChargePoint to equip Daimler dealers with electric car chargers
- GM and Bechtel plan to build thousands of electric car charging stations across the US
- Ford introduces 12,000 station charging network, teams with Amazon on home installation
- Petro-Canada Introduces Coast-to-Coast Canadian Charging Network
- Volta is rolling out a free charging network
- Ionity has over 150 European 350kw charging stations
- E.ON and Virta launch one of the largest intelligent EV charging networks in Europe
- Volkswagen plans 36,000 charging points for electric cars throughout Europe
- Smatric has over 400 charging points in Austria
- Allego has hundreds of chargers in Europe
- PodPoint UK charging stations
- BP Chargemaster/Polar is building stations across the UK
- Instavolt is rolling out a UK charging network
- Fastned building 150kw-350kw chargers in Europe
- Deutsche Telekom launches installation of charging network for e-cars
- Shell starts rollout of ultrafast electric car chargers in Europe
- Total to build 1,000 high-powered charging points at 300 European service-stations
- Volkswagen, FAW Group, JAC Motors, Star Charge formally announce new EV charging JV
- BP, Didi Jump on Electric-Vehicle Charging Bandwagon
- Evie rolls out ultrafast charging network in Australia
- Evie Networks To Install 42 Ultra-Fast Charging Sites In Australia
And here’s Tesla’s competition in storage batteries…
- Panasonic
- Samsung
- LG
- BYD
- AES + Siemens (Fluence)
- GE
- Bosch
- Mitsubishi Hitachi
- NEC
- Toshiba
- ABB
- Saft
- Johnson Contols
- EnerSys
- SOLARWATT
- Schneider Electric
- Sonnen
- Kyocera
- Kokam
- NantEnergy
- Eaton
- Nissan
- Tesvolt
- Kreisel
- Leclanche
- Lockheed Martin
- EOS Energy Storage
- ESS
- UET
- electrIQ Power
- Belectric
- Stem
- ENGIE
- Redflow
- Renault
- Primus Power
- Simpliphi Power
- redT Energy Storage
- Murata
- Bluestorage
- Adara
- Blue Planet
- Tabuchi Electric
- Aggreko
- Orison
- Moixa
- Powin Energy
- Nidec
- Powervault
- Schmid
- 24M
- Ecoult
- Innolith
- LithiumWerks
- Natron Energy
- Energy Vault
- Ambri
So in summary, Tesla is about to face a huge onslaught of competition with a market cap approximately double that of Ford, GM and Fiat Chrysler combined, despite selling around 400,000 cars a year while Ford, GM and Fiat-Chrysler sell 5.4 million, 7.7 million and 4.4 million vehicles respectively. Thus, this cash-burning Musk vanity project is worth vastly less than its $155 billion market cap and—thanks to nearly $30 billion in debt, purchase and lease obligations—may eventually be worth “zero.”