After its first quarter results, Teradata Corporation (NYSE:TDC) dropped to $58, a 7% decline from its stock price six months ago. The company’s total revenue received pressure from its Americas region, due to a decrease in the purchases from customers.
To register growth in the upcoming quarters, the company is betting on its new data warehouse management’s portfolio. The introduction of ‘Hadoop,’ a database management technology, in its product portfolio is expected to be the major revenue generator of the company.
No major headwind from competitor
A new database management technology, ‘Hadoop,’ earlier posed a big threat for Teradata Corporation (NYSE:TDC) due to its attractive low cost features.
| Cost | Hadoop | High-end Teradata system | Low-end Teradata system |
|---|---|---|---|
| Initial setup cost | $4,444,532 | $57,000,000 | $12,000,000 |
| Annual cost including administrative and maintenance cost | $1,643,627 | $20,193,400 | $4,443,400 |
As per the above table, Hadoop is more economical than Teradata Corporation (NYSE:TDC)’s other data management technology. Facing risk from the low cost Hadoop, the company announced, on June 26, a new portfolio of data warehouse products including applications for Hadoop. The Teradata appliance for Hadoop is a standalone server installed with Hadoop. Though economical, the installation and maintenance of Hadoop requires technical expertise.
To decrease the complexities arising from installation and managing Hadoop, Teradata Corporation (NYSE:TDC) formed a partnership with Revelytix to include its software ‘Loom’ with Hadoop. Revelytix is a commercial software company that provides tools for enterprise information management.
Loom will bring key features to Hadoop including dynamic dataset management to decrease the complexities of Hadoop. The Hadoop market expects to grow at a rate of approximately 55% from $2.31 billion in 2013 to $8.96 billion in 2016. This growth prospect of Hadoop fortifies Teradata Corporation (NYSE:TDC)’s new portfolio.
The company’s direct competition for data warehousing comes from Amazon.com, Inc. (NASDAQ:AMZN)’s Redshift, which was introduced last year, and its wide scale commercialization started a few months ago. Amazon set a price for on-demand usage of $0.85 per hour and in a reserved instance, a one-year contract for the same service costs around $0.22. On-demand usage pricing allows the user to pay for capacity used on hourly basis. Reserved instance pricing accounts for cost for particular time period like for one year term or three year term. The on-demand cost for deploying Redshift is expected to be $4,945 per terabyte per year. This is lower than the $7,000 per terabyte per year cost of dataware solution of Teradata Corporation (NYSE:TDC).
The inclusion of Hadoop and Loom enhanced the efficiency of Teradata’s dataware solution, but also increased its cost. In terms of features, Redshift isn’t a strong competitor to Teradata Corporation (NYSE:TDC)’s data warehouse solution, but it is a profitable bet for Amazon.com, Inc. (NASDAQ:AMZN). Redshift saves around $1000 per terabyte per year, on the basis of long term usage of capacity. Due to this cost saving strategy, Amazon will be able to target a larger customer base including small enterprises and individual customers. With this, Amazon expects its other web services’ revenue to increase around 20%, year-over-year, to $6.28 billion this year.
Advancing with the Americas
Teradata Corporation (NYSE:TDC) will see a surge in its Americas market with new customer deals. These new customer acquisitions started at the end of the first quarter and include deals from an aerospace company and a direct broadcast satellite service provider company DIRECTV (NASDAQ:DTV).
DIRECTV (NASDAQ:DTV) will use Teradata Corporation (NYSE:TDC)’s facilities in Latin America for customer segmentation and retention. DirecTV’s Latin America revenue increased 16% year-over-year, to $1.7 billion in the first quarter, primarily due to an increase in the number of customers in Argentina, Brazil, and Colombia. The middle market focused programming and the growing popularity of prepaid products of the company led to its growth in this region.
