Telefônica Brasil S.A. (NYSE:VIV) Q4 2023 Earnings Call Transcript

Page 5 of 5

And again, given the best experience of our customer through physical channels, but also for the digital channels, I think that at Vivo, we have more than 23 million customers that use it on average 4x or 5x. And I think that keeps also a very good experience. And also the brand is being recognized as the brand that not only is a great brand in telco, but also is a great brand beyond the sector and being the #1 ESG also give this recognition and I think that may make us even more inspirational as a brand. So going forward, of course, our objective is always to control churn. We want to expand lifetime value. We want to have more customers in a lower acquisition cost and that means offering more for the customers going beyond telco. It’s important that our strategy is going beyond telco offering more services.

So that also relates to your second question, we’re going to do price increase based on inflation in the period that we normally do. We normally do first semester part of the customer base with the second semester in August, other part of the customer base. But apart from just price increase based on inflation, we want to have new services that include packaging. So, we’re controlling the hybrid. We have the health one, the education one, the Vivo play one that is going up our price print, round like 50 or 52 to 75, 78 depending on the plan that we have planted, with this connectivity. So the strategy is adding more service to the customer base rather than just increasing price based on inflation.

Felipe Cheng: Perfect. Very clear. Thank you so much, Christian.

Christian Gebara: Thank you.

David Melcon: Thank you, Felipe.

Operator: Thank you. The Q&A session is over. Would like to hand the floor back to Mr. Christian Gebara for the company final remarks. Please, Mr. Gebara, your microphone is open.

Christian Gebara: Okay. Thank you so much for all of you that followed our call. We are like — as we said in the beginning, very happy with the results that we presented for last year in the quarter and in the full year, confident about the perspective of this year. And we’re going to give more details about our strategy, and the trends that we see in our Vivo Day. So, I wait for all of you to be there, and we’re going to be a good group of executives of the company presenting our vision. So thank you again and any doubt that you may have, you know our team is here always available, to answer you. Thank you.

Operator: Vivo’s conference is now closed. We thank you all for your participation and wish you a wonderful day. You may now disconnect your line.

Follow Vivo Participacoes S A (NYSE:VIV)

Page 5 of 5