David Lougee: Yeah, I can’t speak to what or why people say what they say. But I would simply speak for ourselves and consistent with what I’ve said in the past Jim is that we very much believe it’s opportunistically important for that new standard to be made accessible to the American people and that we’re believers in that. But from a pure business model standpoint, I think we would be a bit from our perspective a bit not true to our word if we were too enthusiastic into any near-term business models, because we have stayed close to it. We’ve been very much a frankly one of the founding fathers if you will of Pearl, the consortium that has looked at that. I mean, we continue to do good work for us in the industry. But from a technical perspective, we’re not talking about putting up points on the board near-term relative to economics.
And frankly I think in terms of strategic options as I said before, we look at it like the iPhone as a platform. So if you think of ATSC 3.0 as a platform just like the iPhone, it was other third parties who wrote the programs and the applications that made money off the iPhone. And I’m still bullish that overtime that can happen with ATSC 3.0 as well, but I just can’t — we don’t any see thing on the near-term horizon that we as TEGNA, put a lot of financial stock in it at this time.
James Goss: Do you think the FCC will have to mandate it, as a way to get it done? Or do you think the broadcasters will eventually — or rather the TV makers will eventually agree it’s worthwhile.
Dave Lougee: I think given the FCC and TEGNA this year, I’m not going to opine on the FCC, I’ll leave that be. But I would simply say that — I would say broadcasters have done a pretty good job voluntarily of getting transitions done until date. We have more stations, we’re transitioning. But I think it remains to be seen how the future plays out relative to the manufacturers and public policy. I think it’s a good question.
James Goss: All right. Thank you very much.
Operator: Our next question comes from the line of Craig Huber with Huber Research Partners.
Craig Huber: Yeah. Hi. It’s Craig Huber. Good morning.
Victoria Harker: Craig, we miss you.
Dave Lougee: We miss you.
Craig Huber: Hey. A couple of follow-ups guys, you mentioned 4Q ad trends improving sequentially versus what you saw in the third quarter here. I’m curious, like categories are there any categories in the current quarter that are significantly doing better this quarter than what you saw in the third quarter. But maybe you could also touch on National in particular.
Victoria Harker: Yeah. So — did you just say National in particular, Craig, let me just double check on what you asked.
Craig Huber: Yeah. Yeah. What I like to hear what categories are doing materially better than this quarter so far versus what you saw in the third quarter
Victoria Harker: Fourth versus third?
Dave Lougee: Yeah. I think the trends are pretty similar, Craig. We looked at those yesterday. I don’t think the bottom-line with those performers in third of the performance and fourth, I’m not certainly seen any major variances to speak up.
Craig Huber: Okay. Great and my other question given the two strikes in Hollywood ones still ongoing here. I’m just curious the lead-in that you guys have your late-night news, is there any impact there on your ad revenues materially at all that you’ve seen so far?
