A – : Yes, happy to. First of all, over the last couple of years, we’ve gained a tremendous amount of new guests into the Target ecosystem. And so our focus right now has been to deepen our engagement with the guests. Of course, we always want more guests. But the opportunity in front of us is much more to convert them into using the suite of capabilities because they become much more loyal they understand the target value proposition more deeply once they experience the ease and convenience of Drive-Up or once they recognized what an incredible food and beverage offering we have. And so that’s our primary focus right now. When we talk about trade down. Those are words that are used in many different facets. Sometimes it’s used internally in talking about private label.
For us, we talk about own brands rather than private label because these are brands we’ve invested in for years. We build them, design them, create the packaging, the marketing materials, and they’re hugely important to our strategy. And so in that sense, we never think about it as trade down. We think about as trade in it creates more options for people to use and engage with our portfolio because it tends to be the same great quality at incredible price points. And so the growth of our own brand strategy would reflect significant potential in the future based on the success we’ve had in the past. So right now, our focus is to make sure our guests are aware of what we have and create a better, less frictionless experience, make sure that we deepen the loyalty with the consumer.
Leahy: Yes, happy to. First of all, over the last couple of years, we’ve gained a tremendous amount of new guests into the Target ecosystem. And so our focus right now has been to deepen our engagement with the guests. Of course, we always want more guests. But the opportunity in front of us is much more to convert them into using the suite of capabilities because they become much more loyal they understand the target value proposition more deeply once they experience the ease and convenience of Drive-Up or once they recognized what an incredible food and beverage offering we have. And so that’s our primary focus right now. When we talk about trade down. Those are words that are used in many different facets. Sometimes it’s used internally in talking about private label.
For us, we talk about own brands rather than private label because these are brands we’ve invested in for years. We build them, design them, create the packaging, the marketing materials, and they’re hugely important to our strategy. And so in that sense, we never think about it as trade down. We think about as trade in it creates more options for people to use and engage with our portfolio because it tends to be the same great quality at incredible price points. And so the growth of our own brand strategy would reflect significant potential in the future based on the success we’ve had in the past. So right now, our focus is to make sure our guests are aware of what we have and create a better, less frictionless experience, make sure that we deepen the loyalty with the consumer.
Brian Cornell: Right. Maybe I’ll just — I’ll jump in Greg Melich. I got the mic.
