So [indiscernible] this is very much a trust oriented relationship. And two, it’s very different type of writing, right? So when you cover the news or entertainment or things of that nature, it’s very different than covering things, like products or covering things such as financial services. And also there’s a data element of what do users want to read to begin with. So we’ve been doing this with Time.com, as an example, for almost 6 months now, and it’s a huge success. I mean we’re — we will keep expanding how we’re promoting that content on the homepage of Time.com. Our teams are spending so much time together. I just hope we can do 100x more Time.com from our perspective, because it’s really encouraging beginning.
Laura Martin: Great. And then my second one was, in your press release, you said that you started to roll out some of the Yahoo inventory offshore, where there’s a fewer number of advertisers. Can you talk about what kind of — how is the inventory different in Yahoo? And what are you seeing — what are your early takes on the bigger Yahoo integration that you’ve learned for actually rolling out some of these offshore markets so far?
Adam Singolda: Sure. If you remember, when we announced the Yahoo, 30-year strategic partnership, one of the things that I said is that — and this was, as an outsider, because we were not on Yahoo at the time, I said, from what we know and what — we are talking to industry executive, working with Yahoo as an advertiser, it’s a huge opportunity, because the users are very engaged. It’s almost 900 million people a month, who love Yahoo, the iconic brand that have been around for 30 years. So between the mail, Yahoo finance, sports, news, users are super engaged. And advertisers are capturing this engagement in the form of conversions and growth to them. So it’s a very loyal advertiser base that loves Yahoo, as much as consumers love them.
This was then when I talked about it, just by talking to people in the industry and of course, talking to Yahoo. Now we’re live on the international market. This is a smaller portion of Yahoo. Yahoo, obviously, the U.S is the bigger portion. But what’s really encouraging me and us is that now that we’re able to bring some Taboola advertisers onto Yahoo international markets, we’ve kind of validated this very important assumption that Yahoo is awesome. That is — that an advertiser spending on Yahoo is able to get great conversions. And what we hope is that as we’re now moving to the next stage, really the rest of the year, migrating advertisers on both sides, and bringing that into one holistic mix, this will be a great opportunity for advertisers on both sides.
And we can continue to improve advertiser success, as you know, is our number one priority as a company. So what we know now is that it’s awesome, it’s small. But we’re very excited to kind of continue to the next stage into the U.S., and ramping that up in 2024.
Laura Martin: Thank you.
Adam Singolda: Thanks, Laura.
Operator: Thank you. [Operator Instructions] One moment for our next question. Our next question comes from Dan Day from B. Riley Securities. Please go ahead.
Daniel Day: Yes, good morning, guys. Appreciate you taking the questions. So, just first one for Steve, just looking at the guidance and backing into the cash operating costs, and I’m thinking about that really is the delta between gross profit and adjusted EBITDA. I think the back half implies around $65 million or so per quarter. That had been more like $55 million a quarter. I understand that’s mostly due to these Yahoo integration expenses really starting to hit the income statement. But can you just talk about how much of that incremental OpEx in the next couple of quarters is kind of stickier in nature? And how much of it sort of one-time in nature?
