So it is the least cleanest form of protein. And therefore, the incrementality for the category is very, very high. So consumers can’t switch to something else they can opt to walk out of a store to go find it somewhere else because once they try our product and with the new quality that we have in our bag and the consistency of that quality, we are extremely confident that the repeat levels will be very high. And as we get that more available in the marketplace and we market our brands in a way that will help people understand that they can eat steak and not be a jerky and they can say, adios to jerkey and Ola to steak with doctor deals that they’re going to get something different. That’s great tasting and better for them at the same time.
And there’s an unbelievable combination that’s very rare in any category that I’ve ever competed with in up and down the aisles of the store. So customers are starting to hear and see a different Stryve. Where we’d like it to come in rapid faster form? Absolutely. But we’re going to do this the right way. We’re going to build this and we’re going to deliver great category expansion and a highly incremental consumable and expandable category through delivering the best quality, the best positioned and the most consistent consumer experience possible that it has never been seen before. So we’re going to keep – we’ll keep announcing them, and they’re going to keep building. We’ll give you a little bit more color on the impact of what we anticipate as we lay out our next year’s annual operating plan.
But rest assured, distribution is a key cornerstone to this. And you combine that with what we’re starting to see as an early indicator around velocity for retailers that purchase directly from us and have transitioned a bit faster versus going through unique distribution channels that is even more encouraging. So I would venture to say that the data is going to continue to be very favorable for our brands in our aggregate portfolio, which is going to blend a lot of trust and credibility to our recommendation, and therefore we expect to continue to accelerate our availability in the marketplace. We also have lots of different and new forms that we can bring to marketplace will even produce even more incrementality. So pretty excited about…
Mike Grondahl: Will these hit the shelves before sort of the April and May resets?
Chris Boever: Yes.
Mike Grondahl: Okay. So timing is before April and May?
Chris Boever: It’s multifaceted. All retailers are slightly different, but more color will be shined on that in the very, very near future because we have the commitments until they’re actually in-store, we respect the retailer’s confidentiality that we don’t want to express what’s coming into their stores before it’s there to tip the hand to their competition. But rest assured, we have – the commitments are aggregating and accelerating, and we’re very optimistic.
Mike Grondahl: Got it. And then could you just explain – it sounds like you’re going to do have like a complementary offering or do some kind of packaging in your facility to generate revenue? Is that like a co-packing agreement or just explain kind of what you’re doing there to generate revenue and kind of offset some overhead?
Chris Boever: Yes. Look, we’re in the intersection of protein and portability. We have some unique manufacturing capabilities and really the only sizable USDA certified plant in the country that can make manufacturer market air dried beef. And with that, comes to those great attributes that we just talked about. That also creates different avenues for different types of products, for different types of segmented consumers that really wouldn’t fit our brand that we can make and we can bring to market with a co-manufacturing relationship that will absorb and utilize some of our overheads, but also bring some really fine products to another segment of the marketplace that we really couldn’t serve. And I think it’s a win-win. We’ve been working on this for many months.
We’re getting into the last parts of the innings of the game. And we’re nearing the ability to be able to make an announcement with more detail on that. But rest assured, it’s going to be something that will benefit the consumer, benefit the retail community and that segment of consumers that are underserved here and certainly, our partner in this effort and journey.
Mike Grondahl: Got it. Okay. Hey, thank you.
Chris Boever: You bet.
Operator: And there are no further questions at this time. I will turn the call back over to Chris for closing remarks.
Chris Boever: Well, thank you all for your interest in our company. We look forward to providing an update on our progress on our third quarter results and a few – fourth quarter results in a few months and wish everyone a happy, healthy and prosperous holiday season. All the best. Thank you.
Operator: Ladies and gentlemen, this concludes your conference call for today. We thank you for joining, and you may now disconnect your lines. Thank you.
