Starbucks Corporation (SBUX), Walgreen Company (WAG) – Coinstar: Not Just Coins

We also have a business we call Sample It!, which is beauty samples, today. Think about paying a dollar at a CVS Caremark Corporation (NYSE:CVS) or a Walgreen Company (NYSE:WAG)‘s for a couple samples of a cosmetic and a coupon. Not only do you, for a dollar, get to try out whether the product is going to work for you, but then you get a coupon to be able to purchase it.

The machines we have in market there are performing well, and the coupon redemption is quite high, which the brands love, as well as the retailers. In fact, Walgreen Company (NYSE:WAG)’s just opened a brand-new banner store in downtown Boston and the sample machine was built into the store there, and again was a key focal point as they opened up the store.

Austin: Sample It!, it seems like you’ve got some friendships with Walgreen Company (NYSE:WAG)’s. I know you have a lot of kiosks with them. What other brands are people sampling? Is it Avon Products, Inc. (NYSE:AVP), is it …?

Di Valerio: Yeah. Right now it’s geared on beauty. We think it can extend to personal care and then on past that as well.

If you go into a Sample It! there will be a fragrance product from Halle Berry with the Halle Berry brand, Beyonce has branded products in there. It’s across a number of the different traditional cosmetic brands. There’s face products, there are fragrances, there are lotions, those kinds of things.

It’s, again, starting there. Small samples you can test out, eye care products, see if it works for you and then be able to go back and buy the regular size.

The article Coinstar: Not Just Coins originally appeared on Fool.com and is written by Austin Smith.

Austin Smith has no position in any stocks mentioned. The Motley Fool recommends Starbucks. The Motley Fool owns shares of Starbucks.

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