Starbucks Corporation (SBUX) Stock May Benefit From Swipe Fee Battle

If other retailers follow suit, creating equally easy-to-use apps that consumers can readily access (apparently not every mobile wallet app is as clean as Starbucks Corporation (NASDAQ:SBUX)’), they could bypass the credit and debit card issuers and processors altogether, saving themselves and consumers billions.

The proliferation of smartphones combined with a simple-to-use app could lead to the decline of Visa Inc (NYSE:V) and Mastercard Inc (NYSE:MA). Not everyone is going to release their grip on plastic, of course, but I think the market researchers may be underestimating its potential, and there’s little reason to doubt that Starbucks Corporation (NASDAQ:SBUX), as a first-mover here, will see its stock becoming one of the biggest beneficiaries of the coming boom.

The article Starbucks Stock May Benefit From Swipe Fee Battle originally appeared on Fool.com.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool recommends eBay, Home Depot, MasterCard, Starbucks, and Visa. The Motley Fool owns shares of Bank of America, eBay, MasterCard, and Starbucks.

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