Starbucks Corporation (SBUX), Nordstrom, Inc. (JWN): Main Street Brands for Rip Van Winkle Investors

Nordstrom, Inc. (NYSE:JWN) is one of the companies I love because, in addition to its strong brand, it has made customers the focus of its operation. The stores are now adding roving registers — to help customers check out easily — and the company has put a good chunk of resources into making its operations truly omnichannel. Customers are already seeing the same lineup in stores as online, and soon the online experience will be personalized to each shopper. With its long history of success and current plans to expand its customer offerings, Nordstrom, Inc. (NYSE:JWN) is another stock that I’d be happy to forget about for a decade.

The bottom line
Whether you like the idea of a brand so big it can’t be unseen or a company with a history of success reaching back to the McKinley assassination, these two brands offer great places to start. The beauty of these kinds of companies — and there are many more — is that you never go to bed worrying about your investments. That’s peace of mind that you can’t put a price tag on.

The article Main Street Brands for Rip Van Winkle Investors originally appeared on Fool.com and is written by Andrew Marder.

Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends Starbucks. The Motley Fool owns shares of Starbucks.

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