Starbucks Corporation (SBUX) Looks to Yogurt Deal to Expand Food Offerings

While there are many potential reasons for the stall, one is that the business is no longer in touch with what Americans are looking for — fresher food. That’s something that Panera Bread Co (NASDAQ:PNRA) and Starbucks Corporation (NASDAQ:SBUX) have been pushing, and both businesses have had success with their fresh lines.

For Starbucks, the challenge now is to differentiate itself from Panera. If it wants to compete, it needs to find a way to do so while still being Starbucks. Part of that differentiation can come from exclusive offerings, like the upcoming yogurts from Danone, but the company will need to do more. Food is going to be the next big thing for Starbucks, but in order to do it right, it needs to make it Starbucks food, not just food that came from Starbucks.

The article Starbucks Looks to Yogurt Deal to Expand Food Offerings originally appeared on Fool.com and is written by Andrew Marder.

Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends McDonald’s, Panera Bread, and Starbucks. The Motley Fool owns shares of McDonald’s, Panera Bread, and Starbucks.

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