We’ve monitored deflection rates there, et cetera, et cetera. There’s great opportunities for it to do, boring things like filling metadata, simple chores. But the design intelligence stuff is great because if you take a look at it, you’ll see a woven into the blueprint onboarding and showing how we can, in a very particular way, generate image libraries that are both stylistic and appropriate contextually on the website for what content may go over a background image or something else like that. We’re really focused on the quality and the results here. I think a lot of people are sort of in a mad scramble to just put AI on something on their front side. And I think the results are, in many ways, very, very unimpressive, frankly. And so we’re trying to make sure we use the technology mixed with our taste level and doing it a curated way to maintain really great results.
So the design intelligence page is a roundup of some stuff that’s either launched or is in flight. And yes, it’ll appear everywhere. You won’t need to opt into it as some special thing. It’s just part of the experience. The other thing I would call out on that is onboarding experiences like Blueprint are really important because, we have yet to see somebody come to our site and say, hey, I want to write an essay and I want you to turn that into a visual website for me. And then I want to write paragraphs back in order to edit it. That’s just never occurred. We don’t really anticipate it occurring. So it’s very important for us to provide visual interfaces into AI tools so that people can see what they’re getting and then have control over those experiences and manipulate them in place.
And so we’re going to continue to pursue that sort of visual first, but AI-enabled path through integrating these technologies into our product.
Ken Wong: Got it. Fantastic. And Nathan, just a quick follow-up. You mentioned GPV coming in above seasonal trend. How much of that is new versus perhaps same-store sales? And then, should we think that there’s additional tailwinds that come now that you guys have launched Squarespace payments or is that already starting to work its way into that above seasonal number?
Nathan Gooden: Yes, great question here. So we are seeing great acceleration in our GPV. As I said, there’s multiple streams here that are flowing in for GPV. And like acuity, we sell double-digit growth from a SaaS perspective and GPV. Some of the newer sets that we launched in ’23 with invoicing, memberships, and courses all sold double-digit growth. And so you’re starting to see that flow through the numbers. So I was excited to break the historical trend where Q1 is usually lower from a pure dollar standpoint than Q4. I mean, that’s just the momentum. Again, all the investments you made in service sellers, you’re starting to see that flow through. And I mentioned Squarespace payments. We’re just at the start of Squarespace payments.
And Anthony will probably talk a little bit about the re-architecture of plans that’s really going to start to accelerate this in the latter half of the year. But as we roll out Squarespace payments to all of our customers, you’ll start to see more GPV going to our platform.
Anthony Casalena: Yes, I’ll just add on there that it was encouraging to see the GPV break seasonal trend and move in a positive direction. Just two more comments there. One is that the GPV on the platform is composed of many, many, many different types of GPV. There’s physical products, there’s service sellers, there’s tickets, there’s donations, there’s classes and courses, there’s invoicing, all these different things. And what Squarespace payments unlocks for us in addition to a better customer experience and take rate is — take rate for us, is once we’ve integrated this more tightly with our SaaS plans, we can enable selling across the entire platform and have a variable take rate as people move up in SaaS tier. That does two things.
One, on the low end, more people have access to our commerce tools that don’t have access to them today because of how we’ve architected the plan. And two, on the high end, sellers who are looking for a discounted take rate out of the gate without any kind of negotiation required will see that option in our offering. So both of those things are a huge unlock for us. I’m of the belief that we’ve launched many, many products that are extremely good, but we have not commercialized well. And so, you’ll see some of that next week at Investor Day too, just that connective tissue between who we’re speaking to on the front side, what the product looks like and offers you, what words it uses when you go in, and what plan applies to you when you check out, and what tools you have available to you at every step of the way.
So until — so obviously Squarespace payments being available to 100% of the U.S. is amazing, but the real amazing part is when we do the other things I was talking about, complete commercialization process and integrate take rates into the SaaS tiers and unlock these ways to transact for everyone across the platform.
Ken Wong: Extremely helpful. Thank you.
Operator: Thank you. The next question comes from the line of Josh Beck with Raymond James. Your line is now open.
Josh Beck: Yes. Thank you so much for taking the question. Yes, I was kind of curious about the comment around the unique subscription ads, certainly having a larger domain first component. What are you tracking in terms of adoption of either workspace or website in terms of maybe where it is today, and maybe where you think that could head in the years forward?
Anthony Casalena: Sure. So, the paths through our ecosystem are many, right? If you start with a website, then add a domain, then add email, that’s one path. You could also start with a domain, then add email, then add a website, add a just email, add just a website, just keep the domain. Yes, there’s all these sort of flows through the system. The flow that’s really been unlocked post Google, and this is due to a lot of engineering effort on our side is the flow where you really start with a domain, then manage domains. And after that flow, we track your — on a cohort basis, your attachment of website products and email products. And that’s kind of the primary thing. We’re very encouraged by the attach rates that we’re seeing from that domain’s first flow.
