Casey Ryan: Thanks. That’s very helpful. Would you be able to sort of frame the non-cannabis opportunity because I think it sounds exciting and something that we’ve been excited about, but not wanting to overstate what its potential is? I guess, how should we think about it as sort of a sort of an adjacent TAM for [Indiscernible]?
Jeff Harris: Yes, sure. So, if you think about the four kind of verticals that we’re focusing on kind of like as a next step into non-cannabis are liquor, smoke, vape, CBD. There’s probably when you think about those four, there’s probably north of 100,000 retail locations in the US and Canada that are theoretically the TAM — if you think about location-based TAM, that would be a location-based TAM that would be available. We have now finished the integration with our second point-of-sale in the non-cannabis space. The name of the point-of-sale is called Lightspeed. It’s a very well-known point-of-sale, and they have thousands of customers in those four verticals. So, we are going to start co-marketing with them. We’re going to do kind of like a light co-marketing between now and the end of the year, and then we’re going to be doing heavy co-marketing with them.
So, we are expecting our non-cannabis location count to grow pretty significantly, probably as you think about it, we’re going to do heavy marketing in Q1 starting in Q2. The — I don’t know exactly. We don’t get to — have an exact count of how many locations Lightspeed has in these four markets, but we know it’s in the thousands. And we know that there’s a real need for those verticals to get support from a company like SpringBig. So, we’re excited about that. And we’re continuing to look at other point-of-sales that we can integrate with that have good presence in this market. So again, just the size of those markets are so much larger. But then on the other hand, the cadence of communication for those markets are not necessarily as frequent as cannabis retailers.
So, we’re not necessarily expecting a — we’re probably expecting about 75% to 80% of the revenue that we would usually see from — as compared to a cannabis location. But over time, we believe that there is as much — there’s potential to have as many non-cannabis stores on our platform as of our cannabis stores.
Casey Ryan: Got it. That’s really helpful. And just one more on that sort of adjacent space. Does it matter how many POSs were with, so just that were with enough to sort of get a sizable piece of those hundred thousand store count?
Jeff Harris: Yes. So, it doesn’t necessarily — I mean, the more the merrier because the — what I mean by that is that our platform works best when we’re integrated with the point-of-sale. So, therefore, the retailer can manage their SpringBig Loyalty program from within the point-of-sale. So, with both Corona, which is a comp-based point-of-sale that we integrated with earlier in the year that we have a number of non-cannabis clients with and with Lightspeed. The loyalty program, in particular, can be managed by the retail staff of that retailer from within the point-of-sale. So, there’s a two-way communication that’s happening between our platform and the point-of-sale, so it makes it easy for them. So, yes, having the — we really try to focus on creating a unique integration, a unique 360-degree integration with point-of-sales because we understand that it makes it a much tighter and more seamless opportunity for the retailer, which will keep them around much longer.
So, we’re focused on developing relationships with point-of-sales that we believe can — we could add value to them and they could add value to us. And by doing so — by having that integration, market to their customers in a way that we believe is going to be a really positive experience for the retailer.
