He’s a very talented director, but we have new cameras that are used for capture. He had to learn how to use those cameras. We had to learn how to use those cameras. We went all over the world with those cameras capturing content from all parts of the globe. I believe it’s going to be a spectacular show. But yes, it was again capital-intensive because it was first time that the — we’re now shifting with the opening of the Sphere to starting to make some money on that capital invested. And I’m feeling pretty positive about it. And I’ve seen the product already, or at least a lot of parts of it, so I have that advantage over you. And I am very positive about it, but you’ll see it soon too.
Brandon Ross: As you’re on that precipice and about to make money, you — I know you said there’s been a lot of inbound interest, but you haven’t announced any additional residencies or sponsorships yet. Could you just give us a little more color on why and when you think we’ll hear? And then I’ll shut up.
James Dolan: Okay. From the artist community — I have to say that we’ve had a real robust interest from the artist community and we will be making some announcements pretty soon about additional residencies. However, I mean, U2 has 25 shows to play. They’re sold out, but we expect maybe not as high profile as U2, but close because those are the kinds of artists that have been coming to talk to us. It’s about residencies. And that notion appeals to artists, the ability, instead of having to travel all around the world with 16 trucks, et cetera, to plant yourself in this case into Las Vegas and for them to LA marketplace, and just come in and do their shows, that has a lot of appeal to artists. So I’m not concerned at all about getting talent in.
As far as sponsorship goes, it’s pretty difficult for sponsors, right, to come in and make an investment in sponsorship in a product that they haven’t really been able to see, and that they don’t know what the public’s reaction is to it. But when we lit up the Exosphere on July 4th, that sort of ignited their interest and we’ve been pursuing that and we have — we are starting now to sign up advertisers and sponsors. And also honestly, a lot of interest from partners, people who want to join in the projects with us, that they see the potential. Understand that it’s an experiential medium and that really is the new entertainment form of future. And they want to be a part of it.
Operator: And your next question comes from a line of David Karnovsky from JPMorgan.
Unidentified Analyst : Hi, this is Ted on for David. We had two questions. The first is on original content. What have early demand indicators been like for Postcard from Earth? And how should we be thinking about other types of original content over time beyond Postcard from Earth? And the second question…
James Dolan: Hang on. Repeat the first one.
Unidentified Analyst : Yes. So what have early demand indicators been like for Postcard from Earth, and how should we be thinking about other types of original content over time beyond Postcard from Earth?
James Dolan: Okay. Well, I mean, it’s early for demand. We haven’t even started actually doing any of our paid marketing. And we will start towards the end of this month. We feel we’re kind of uniquely qualified to look at this part of the business because maybe one of the most similar kind of businesses that’s out there is the Christmas Spectacular. It runs roughly 200 shows in eight weeks. So it has the same amount of volume that we are planning for Sphere. But with a product like that, you generally don’t see the ticket demand until you get pretty close to the actual opening in the event itself. So for instance, with the Christmas Spectacular, we know that better than 50% of the tickets gets sold in the last three weeks prior to. I expect that the Sphere will follow the same kind of model in Las Vegas. So no, we don’t have a lot of results yet, we haven’t started marketing yet, et cetera. But we got a great product. Now what was the other part of your question?
