SoundHound AI (SOUN) Unveils Customizable ‘Brand Personalities’ for In-Car Voice Assistants

We recently compiled a list of the 12 Trending AI Stocks on Latest News and Ratings. In this article, we are going to take a look at where SoundHound AI (NASDAQ:SOUN) stands against the other trending AI stocks.

DeepSeek may have astounded the tech world following its emergence, but not everyone seems to be a fan. In the latest news report, Reuters reported that South Korea’s industry ministry temporarily blocked access to Chinese artificial intelligence startup DeepSeek due to security concerns. The government urges caution on generative AI services, particularly calling out ministries and agencies about using AI services such as ChatGPT and DeepSeek at work.

READ NOW: Top 10 AI Stocks Trending On Wall Street and 12 High-Flying AI Stocks This Week

State-run Korea Hydro & Nuclear Power reported blocking the use of AI services including DeepSeek earlier this month. The defense ministry has done the same for its computers that are for military use, reported officials. Yonhap News Agency has further reported restricting access to DeepSeek in computers that connect to external networks. South Korea, however, isn’t the only country that despises DeepSeek for its security vulnerabilities.

BBC has also reported on the matter, stating that Australia has banned DeepSeek from all government devices and systems. The country is concerned over the security risk the Chinese artificial intelligence (AI) startup poses. Its government further insisted that the ban comes not because the startup is Chinese, but because of the “unacceptable risk” it poses to national security. The move specifically requires government entities to “prevent the use or installation of DeepSeek products, applications, and web services”, as well as remove any previously installed, on any government system or device. As a result, a wide range of workers won’t be able to use DeepSeek in the country.

Similarly, the US Navy has also banned the use of DeepSeek, as reported by CNBC last week. The Navy reportedly said that DeepSeek’s AI was not to be used “in any capacity” due to “potential security and ethical concerns associated with the model’s origin and usage.”

“We would like to bring to your attention a critical update regarding a new AI model called DeepSeek,” The memo said it’s “imperative” that team members do not use DeepSeek’s AI “for any work-related tasks or personal use.”

-The Navy’s warning to the distribution list OpNav, Operational Navy.

For this article, we selected AI stocks by going through news articles, stock analysis, and press releases. These stocks are also popular among hedge funds.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

Why SoundHound AI (SOUN) is Skyrocketing?

A software engineer focused on a computer screen, writing code to create a conversational assistant.

SoundHound AI (NASDAQ:SOUN)

Number of Hedge Fund Holders: 11

SoundHound AI (NASDAQ:SOUN) is a voice artificial intelligence company offering voice AI solutions to businesses. On February 5th, the company announced the launch of Brand Personalities, a cutting-edge feature for its SoundHound Chat AI Automotive voice assistant. The SoundHound Chat AI Automotive voice assistant is an innovation that allows automakers to customize unique personas for their in-vehicle voice assistants, enhancing both user experience and brand loyalty for Original Equipment Manufacturers (OEMs). Building on the core features of SoundHound Chat AI Automotive’s best-in-class voice assistant, this is the first-of-its-kind feature that will allow automakers to keep the end user in focus. Car makers can customize everything from response style, character, and vivaciousness tailored to their specific needs, and even introduce seasonal characters for campaigns. SoundHound’s unique software architecture allows car makers to create multiple personas for specific sub-brands or model lines, thereby rendering different personalities to reflect the unique needs of their customers.

“As automakers look to differentiate their offerings, SoundHound designed Brand Personalities to elevate the in-car experience beyond what’s expected, giving brands complete control over how they engage with their consumers. This innovation goes beyond functionality. It is a fully customizable, deeply engaging experience that builds meaningful connections and long-term brand loyalty.”

-Michael Zagorsek, COO of SoundHound AI.

Overall SOUN ranks 10th on our list of the trending AI stocks on latest news and ratings. While we acknowledge the potential of SOUN as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than SOUN but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: 20 Best AI Stock To Buy Now and Complete List of All AI Companies Under $2 Billion Market Cap.

Disclosure: None. This article is originally published at Insider Monkey.