Sony Corporation (ADR) (SNE): Is This When The Comeback Happens?

Sony branding and partnership with Google proved to be lucrative

Sony Corporation (ADR) (NYSE:SNE) is currently ranked the 38th most powerful brand by Forbes. Sony’s brand value seems to have been the primary reason for the company’s sudden rise relative to its peers. Sony was able to report an 81.5% growth rate year-over-year in its mobility division.

Currently, there are no reliable statistical measures for the amount of market share that Sony Corporation (ADR) (NYSE:SNE) was able to gain. But, it seems that its Xperia ZL has been able to steal some market share against the likes of LG, Motorola, HTC, and perhaps even Samsung. Apple Inc. (NASDAQ:AAPL) saw a 3% gain in market share, so it is unlikely that Sony converted any Apple brand loyalists.

Currently, Motorola Mobility represents around 10% of Google Inc (NASDAQ:GOOG)’s revenue. Google’s presence in smartphones is primarily driven through the Google Play Store. Google has been able to increase app store revenue by 90% quarter-over-quarter, with revenue expected to equal Apple Inc. (NASDAQ:AAPL)’s app store by 2016. In other words, Google Inc (NASDAQ:GOOG) generates higher revenue from being an intermediary in the Android market place rather than through its direct participation through Motorola.

The Google App Store is catching up the Apple Inc. (NASDAQ:AAPL) Apple app store because of the larger community of developers driven by the open source nature of the Android Operating System.

Conclusion

Sony Corporation (ADR) (NYSE:SNE) reported a successful quarter. It always helps when currency market fluctuations contribute to the bottom line. Sony added to that with successes in its mobility division, which was driven by its Xperia line-up of smart phones. The company’s growth is likely to be further supplemented with the release of the PlayStation 4 console system coming in the winter of 2013. This is the turnaround story we have all been waiting for.

The article Is This Company’s Much Awaited Turnaround Finally Here? originally appeared on Fool.com.

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