Sony Corporation (ADR) (SNE), Activision Blizzard, Inc. (ATVI): Microsoft Corporation (MSFT)’s Second Chance to Get It Right the First Time

Getting the console out in time for that game’s arrival could be huge, especially since gamers may be hesitant to snap up the PS3 or Xbox 360 versions if they feel that they will be upgrading to a new console running on a new chip architecture later in the year.

However, it’s simply not a matter of hitting the market during the first few days of November. The Xbox One may not be ready. There’s also something to be said for waiting to see if Sony Corporation (ADR) (NYSE:SNE) makes a miscue in its launch that it can exploit later in the month for its marketing purposes.

Microsoft Corporation (NASDAQ:MSFT) was at the other end of that situation in June when Sony Corporation (ADR) (NYSE:SNE) waited for Microsoft’s big reveal to point out that it will hit the market at a lower price point and without the restrictive measures that Microsoft Corporation (NASDAQ:MSFT) went on to partly reverse.

The game’s afoot again.

The article Microsoft’s Second Chance to Get It Right the First Time originally appeared on Fool.com and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Activision Blizzard. It also owns shares of Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.