Erik Woodring: Hey guys. Thank you for taking the questions. Maybe Patrick, I will ask my first to you and my second to Eddie. I think the slide that you show on the repeat purchase opportunity of $5 billion is extremely powerful. I am just curious, do you guys €“ have you been able to measure kind of how long on average it takes your multi-product households to ultimately get to four products. And then like the second part of that is, if you haven’t seen the single product households repeat purchase yet, what are they looking for and/or what do you need to do to get them to buy more products? And then I have a follow-up. Thanks.
Patrick Spence: Yes. No, I am glad you picked up on that, Erik, because we have tried to provide a little more transparency around that as well, and it’s something we are very focused in on. As I mentioned, we have been investing in our CDP platform to actually understand this even better and give our DTC team the ability to go after customers in this way. And so we have really €“ in terms of €“ I don’t know how long it takes as we go through it like a specific answer for you. And like we have talked about in the past, it differs depending on where you are. But I will say we have significantly increased the number of people that start with multiple products. Our DTC team has done a tremendous job this year putting together sets.
So, if you are watching the sonos.com site, which I know many of you are, you will see there is many more sets to get started with and that’s become a much bigger proportion of the sales that we are seeing through DTC. We just ran as part of our early promo of sets promotion, and we saw really good take-up on that. And we know that people that are starting with more than one or even more apt to come back and purchase and do it more quickly. And so what we have also learned through all of this is engagement is so critically important. And so one of the things that we have been focusing on, and it’s one of the reasons SVC and Sonos Radio are important investments is that if we can get people using it and using it pretty regularly coming out of the gate, we know that’s as well correlated to people making a follow-on purchase and moving from single into multiple.
And so we are really, coming €“ we are making progress, and we have come a long way in terms of understanding some of those drivers and starting to put more focus into those and having kind of the systems and the teams in order to actually go after that. And so I am excited about the opportunity that’s there. That’s why we felt it was important to quantify that a little bit because I do think that’s something that we are going to get better at in fiscal €˜23 and beyond.
Eddie Lazarus: And Erik, one of the interesting things about that particular metric is it’s just a snapshot in time, right, because we are adding new households, some of whom would be single product households all the time. And so as some product €“ single product households move up the chain into multiproduct households, others take their place in the queue. And so that’s the flywheel dynamic we are trying to drive.
