Sodastream International Ltd (SODA), The Coca-Cola Company (KO): This Disruptive Growth Company Still Has Upside Potential

This doesn’t necessarily mean that Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) is planning to enter the home carbonation market any time soon. Besides, even if it does, Sodastream International Ltd (NASDAQ:SODA) has the first mover advantage. Still, Green Mountain has been remarkably successful with its home coffee brewers, so the company has proven that it knows how to innovate and bring new products to consumer´s homes. Green Mountain wouldn´t have it easy against SodaStream, but it’s not a competitor to overlook if it decides to go into the business.

Potential competition is probably the biggest threat facing the company, but Sodastream International Ltd (NASDAQ:SODA) is becoming stronger by the day. The company´s products are available at more than 55,000 points of sale worldwide, including home & electrical appliance stores, hypermarkets, supermarkets, department stores and convenience stores among others.

Wal-Mart Stores, Inc. (NYSE:WMT), Target Corporation (NYSE:TGT), Staples, Inc. (NASDAQ:SPLS), Best Buy Co., Inc. (NYSE:BBY), and Office Depot are some of the big stores where the products can be found and Sodastream International Ltd (NASDAQ:SODA) is also implementing alliances with companies like SAMSUNG ELECT LTD(F) (OTCMKTS:SSNLF) and Whirlpool Corporation (NYSE:WHR) to expand its presence in refrigerators and other home appliances.

Consumers are validating the product, and so are other companies. This creates a positive cycle of expanding distribution network and growing brand recognition, and Sodastream International Ltd (NASDAQ:SODA) continues growing its sales while gaining competitive strength.

Bottom line

SodaStream is revolutionizing the carbonated drinks market with its innovative approach to the industry. Consumers are embracing the product and the company is reporting amazing financial figures while consolidating its competitive position. This disruptive soda maker is positioned to continue popping higher over years to come.

Andrés Cardenal owns shares of SodaStream. The Motley Fool recommends Coca-Cola, Green Mountain Coffee (NASDAQ:GMCR) Roasters, PepsiCo, and SodaStream. The Motley Fool owns shares of PepsiCo and SodaStream.

The article This Disruptive Growth Company Still Has Upside Potential originally appeared on Fool.com.

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