Social Updates: Facebook Inc (FB)’s Proposed Change, LinkedIn Corp (LNKD)’s Reiterated Rating & Yelp Inc (YELP)

Editor’s Note: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP)

Facebook Says User Data Is Price Of Admission (Information Week)
Facebook Inc (NASDAQ:FB) has proposed changes to its legal obligations that allow it to feature users’ names and profile pictures alongside advertisements without compensating the users. The changes, in the company’s Data Use Policy and its Statement of Rights and Responsibilities, have been outlined in an online post by Facebook Inc (NASDAQ:FB) chief privacy officer Erin Egan. They come as a result of a $20 million settlement approved last week by a San Francisco judge that resolves claims that the social network featured users’ images, some of whom were minors, in its Sponsored Stories advertisements without payment or permission.

Facebook Use Linked to Brain’s Reward Center (Philly.com)
How much you like Facebook Inc (NASDAQ:FB)may be connected to how a certain part of your mind works. Using MRI scans, German researchers found that activity in the nucleus accumbens — the reward center of the brain — was higher after receiving positive social feedback among those who were avid users of the social media site.

Find out how LinkedIn built a ‘magical’ dashboard using cloud tools (VB Cloud)
According to Arthur C. Clarke, “Any sufficiently advanced technology is indistinguishable from magic,” and that is the level at which some of today’s cloud integrators are working. At VentureBeat’s upcoming CloudBeat event, Sept. 9-10 in San Francisco, you’ll find out how LinkedIn Corp (NYSE:LNKD) — and other companies — are harnessing cloud tech to provide services that in some cases are “indistinguishable from magic.”

LinkedIn Corp. Receives “Positive” Rating from Needham & Company (LNKD) (MidEast Times)
Needham & Company reiterated their positive rating on shares of LinkedIn Corp (NYSE:LNKD) in a research note released on Wednesday morning, Analyst Ratings. Net reports. They currently have a $280.00 target price on the stock. “We held an investor meeting with LinkedIn Corp (NYSE:LNKD)’s Investor Relations team at the company’s San Francisco office yesterday. The tone of the meeting was positive and thoughtful, much like the company’s strategy for new product launches. Engagement metrics continue to rise with its core product enhancements and product introductions.

Manhattan doctor sues Yelp claiming the website posted phony reviews (New York Post)
A Park Avenue podiatrist is suing the online reviewer Yelp Inc (NYSE:YELP), claiming the company posted a phony, negative critique of her practice so she would buy ads from them. Dr. Johanna Youner, who uses technologies like laser and Botox to fix foot problems, is suing over the posting by an individual named “Jennifer B.” in January 2013 calling her experience “horrible.”

Dynamic Duo: What worked in August (CNBC)