In this article, we’ll summarize a bearish thesis posted on VIC regarding Snap-On Inc. (SNA) in late July when SNA stock was trading at $280.66. Since the publication of this thesis, SNA stock has defied expectations, gaining approximately 27% and currently trading at $357.06. Despite the bear case outlined in the thesis, the stock has outperformed; however, it is now trading at overbought levels with a forward PE ratio of 18.4, roughly 25% higher than its 5-year average.
The bearish VIC thesis on Snap-on Inc. (SNA) is based on structural and competitive challenges compounded by its management’s reluctance to acknowledge its shortcomings. The core tools company has had three straight quarters of deteriorating performance, which its management links to macroeconomic elements. Moreover, the thesis highlights more pressing matters, like the demand elasticity for Snap-on’s premium pricing and the industry’s move away from independent repair shops.
Growing competition from its peers, including Matco, Mac Tools, and Cornwell, who have expanded their mobile van presence while offering similar items at lower costs, is hurting the tools company. Also, mechanics choose secondary markets or less expensive options such as Harbor Freight over Snap-on’s premium products. Though Snap-on has brand equity, its price approach is increasingly seen as unsustainable.
With increasing delinquencies and charge-offs in its credit portfolio, the company’s financial services segment, which is critical in pushing equipment sales, carries hazards. Targeting subprime borrowers, the longer lending terms expose the company to default risk, especially given its clientele, which includes blue-collar mechanics, as it battles inflation and stagnating earnings.
Although Snap-on’s management has stressed macroeconomic headwinds and downplayed competition, main research shows discontent among franchisees and customers, highlighting structural problems. Also, the author projects modest income growth and possible margin compression as competitive and pricing pressures remain.
The thesis generally holds that Snap-on’s difficulties will result in a valuation re-rating and reduced earnings expectations, with possible negative effects of 15–20% over the following year. Among the catalysts include falling tools segment performance, promotional pricing policies, and worsening credit indicators.
While acknowledging the potential of SNA stock as an investment, some other AI stocks hold more promise in delivering greater returns and doing so within a much shorter time frame. If you are looking for an AI stock that is more promising than SNA but trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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