Snap Inc. (NYSE:SNAP) Q4 2022 Earnings Call Transcript

And in addition, we’re also helping drive folks to the Spotlight tab itself, especially. For example, if one of the creators they are following has posted a new Spotlight video, we can let folks know and bring them into spotlight that way. So that’s, I think, kind of how we’re thinking about driving more top of funnel to Spotlight at least in the near-term. As it pertains to revenue share with creators, we do a small amount of sort of content seating, for example, with sort of contests and things like that around Spotlight, but we have not yet rolled out sort of a large-scale revenue share. In fact, what we’re seeing a lot of creators do is use Spotlight to get distribution for their stories, so to become discovered in Spotlight, drive people to subscribe to their creator stories where we then do revenue share with them.

And that is actually, I think, quite beneficial both to our business and creators because that subscription model, it provides much more stable revenue for the creators. And I think that’s something that they really value compared to Spotlight, which is a bit more hit driven. So if they’ve got a great hit video, they can use that to drive people to their story and then monetize that more durably over time and build that relationship with their audience.

Operator: Thank you. This concludes our question-and-answer session as well as Snap Inc.’s fourth quarter 2022 earnings conference call. Thank you for attending today’s session. You may now disconnect.