Sirius XM Radio Inc (SIRI): What Happened?

Pandora bread
Pandora Media Inc (NYSE:P) hit a new 52-week high on Thursday, but there was an interesting nugget in the dot-com darling’s latest monthly update. The number of active listeners in April clocked in at 70.1 million, up 35% over the past year. Listener hours rose 24% to 1.31 billion.

Yes, that’s some heady growth. Sirius XM isn’t growing its audience at this rate. However, did you notice how the hours streamed grew slower than the headcount? The average Pandora Media Inc (NYSE:P) listener is tuning in less, and that’s the first time I’ve seen that happen in a long time. More often than not, Pandora Media Inc (NYSE:P) reports healthier growth in its listener hours than in its listener count.

That’s not a positive development, especially when Sirius XM Radio Inc (NASDAQ:SIRI) is ramping up its Internet offerings and tech giants are closing in.

A Sirius future
It was an interesting week for Sirius XM. The new week isn’t likely to be dull.

The article This Week in Sirius XM Radio originally appeared on Fool.com is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple.

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