SI-BONE, Inc. (NASDAQ:SIBN) Q2 2023 Earnings Call Transcript

But that said, we don’t want to get ahead of ourselves. I want to make sure we can capitalize and deliver what we believe will be a strong second half before we talk about 2024. So too early for me to give you numbers on 2024 at this point, but we’re doing everything possible to deliver on a strong second half and feel good about that.

Unidentified Analyst: Okay, great. Fair enough. Maybe we could we get an update on the marketing strategy. You’ve had the DTC campaign here out for a couple of years now. Maybe if you can talk relatively, wanted to hear you guys are feeling about consumer awareness now kind of relative to when you started those activities?

Laura Francis : Yes, I’m happy to take that question, is this — the digital marketing activities have been a focal point for us, we are trying to generate additional knowledge with patients of SI joint dysfunction and degeneration, we’ve been quite successful in doing that, whether it’s bringing patients to the website, completing our pain survey, or using our Find a Doctor functionality in order to be referred to one of our surgeons, we’ve been quite successful in using search as well as social media in order to drive patients to a better understanding of this particular condition. Now, what we’re really doing is we’re starting to focus a little bit on a little lower in the funnel. And so for those patients who have actually had an interest in finding a doctor to help to further facilitate that process, as well. So our marketing strategy is evolving here as we continue to develop our digital marketing strategy.

Operator: Thank you. I don’t see no further questions in the queue. I would now like to turn the conference back to Miss Laura Francis, for closing remarks.

Laura Francis : Thanks all of you for joining the call today. The year-to-date performance and the favorable demand trends. They bolster my conviction in a strong second half performance as well as our long term outlook for the business. And I’m confident that we have all the elements in place to deliver a strong and sustainable long-term growth and progress toward profitability. So thanks for your time today. Goodbye.

Operator: This concludes today’s conference call. Thank you all for participating. You may now disconnect. And have a pleasant day.