Investors can prime their portfolio for success by building on a collection of core growth stocks. These are remarkable businesses with the potential to deliver a decade or more of great returns. But to be considered a core holding a company requires 1) a sustainable competitive advantage and 2) a visible growth trajectory. In this series I’ll present seven companies that can perform that role.
Starbucks Corporation (NASDAQ:SBUX) is the undisputed king of the coffee shop. Twenty years ago, the company imported the magic of an Italian espresso bar and introduced the country to a new language with words like ‘Venti’ and ‘Frappuccino.’ Through the company’s marketing machine, paying $5 for a cup of joe became an acceptable practice.
This business has translated into handsome profits for investors. Since the company’s initial public offering in 1992, Starbucks Corporation (NASDAQ:SBUX) shares have posted a 21.4% annualized return.
Why it’s a core stock
Warren Buffett coined the term ‘economic moat’ to describe the strength of a company’s competitive advantage. The size of this moat determines how long a company can keep its competitors at bay while earning excess returns for shareholders.
Starbucks Corporation (NASDAQ:SBUX) has one of the widest moats in the restaurant business by selling its customers a premium experience – a relaxing, comfortable atmosphere and a consistent product that most competitors can’t match.
Brand strength equals pricing power. During the height of last year’s fiscal cliff negotiations and global economic turmoil, Starbucks Corporation (NASDAQ:SBUX) introduced its exclusive “reserve line” of coffees for $7 a cup. This is a testament to the loyalty customers have to the company.
Starbucks Corporation (NASDAQ:SBUX)‘ massive size also results in economies of scale that few of its competitors can achieve.
Want to compete against Starbucks? Go right ahead. You’re up against a company with the top supply chain, the best CEO in the business, the lowest costs, and dedicated employees. Think you can compete by adding a little local flavor? Good luck with that.
Both of these factors have resulted in impressive financial performance year after year.
Many investors mistakenly assume that because there’s a Starbucks cafe on every corner that the company must have exhausted its possible growth avenues. But nothing could be further from the truth.
Consider that Starbucks is just starting its expansion in China, Vietnam, India, Russia, and Indonesia. These countries have a combined population of over three billion people. Assuming Starbucks can penetrate these market to a third of the degree it has in the United States, that’s room for 24,500 cafes. To put the number in perspective, that’s almost double the size of the company’s current North American operations.
That’s a long, visible growth runway!
Perhaps those assumptions are overoptimistic. But consider that when Starbucks opened its first store in India last year, the line stretched around the block. This demonstrates the global strength on the company’s brand.
Risks to watch
Of course, while Starbucks is a great company today, investors must keep diligent watch to ensure its performance doesn’t deteriorate. There are two key risk factors investors should keep their eyes on.
First: competition. Did you really think Starbucks could get away with selling a $7 coffee without attracting attention?
