Joseph Sardano: No. I mean what we had was, we had some exceptional growth with some great revenues for — over the course of various months, and customers requested some terms. So we provided them with the terms, but we know that everybody is good for it. So when you look at where our cash position, it was something that we were able to afford while at the same time encouraging and helping our customers accomplish their goals and objectives as well. So we work very, very closely with our customers. Their success is very important to us because as they’ve proven over time, the customers end up buying more than one system. I mean we have a single doctor, for instance, that has 10 of our systems in 14 of his offices. That hasn’t been done without any kind of sensitivity with helping him with his business and with his patients, and it’s the same thing with all of our customers.
So extending the term here or there doesn’t hurt us, and so we will continue to do that when it helps us drive the business and helps our customers as well.
Operator: And our next question will come from Yi Chen with H.C. Wainwright.
Unidentified Analyst: Congratulations on all the success. This is Jake on behalf of Yi Chen. I guess, I think it’s fair to understand that the increase in SRT systems sold is primarily related to the increase in SEO or digital marketing efforts that you guys have put in place so exceptionally well. So related to that, what are your expectations for this year in terms of advertising, digital marketing and/or KOL engagement as it relates to the SRT systems? I know you’re referring from providing any sort of guidance, but any expectations on the kind of marketing activity and also the kind of sales that you expect that would be very helpful. And the second quick question I have is on the Silk laser hair removal systems. Any update on the commercialization process so far?
How is it going? And any feedback, especially on the international markets, as I understand that there are global hubs where people visit for hair removal treatment. So any color on that would be very helpful.
Joseph Sardano: Thanks for that question regarding SEO. Let me tell you where we’re at as what we’ve accomplished in just the last 6 to 8 months of aggressively pursuing a digital strategy. We went originally from about 2 patient inquiries per week to now we’re getting about 30 to 35 per day. With that SEO, we moved up on Google from approximately Page 9 to Page 4. We feel that within the next 3 months with continued efforts here and continued emphasis, we’ll be on Page 1. So we’re excited as we progress and invest in that part of our business. Now we also expect the number of patient inquiries to increase, and so what we have done is, we have our own personnel involved with speaking to every one of those patients as they call in for the inquiry.
And we are able to set up those patients with meetings with their doctors, with consults, with doctors that have our equipment in their physical area. And sometimes, we give them a choice, but we always follow up, and we find out that they’ve reached out to one particular doctor or another because of their proximity to where they’re living. And those doctors are gaining a whole lot more patients and patient flow for the treatment of skin cancer with SRT because these patients are specifically demanding a noninvasive approach once they learn about it. So we educate them, we answer their questions and then we set them up with the appointments. Now on the other hand, these physicians are extremely thrilled that we’re providing them additional revenue opportunities by directing those patients to them.
