Sanofi SA (SNY) & ISIS Pharmaceuticals, Inc. (ISIS) Out-Limbo Aegerion Pharmaceuticals, Inc. (AEGR) in HoFH

If anything, these two points demonstrate that physicians do care about price and that patients ultimately care about their out-of-pocket costs.

So, what does this mean for Sanofi/Isis and Aegerion? I think it means convenience and safety with respect to Juxtapid are really going to need to be demonstrated in a side-by-side with Kynamro, otherwise I see no reason why Kynamro won’t receive a majority of physicians’ prescriptions. Aegerion could ultimately bring its price down on Juxtapid into a more comparable range with Kynamro, but it would almost certainly threaten the company’s chance at profitability then. I know it’s early and anything could happen, but I’m crowning Sanofi & Isis the HoFH limbo champs for right now and betting that Kynamro’s sales will trump Juxtapid’s in a matter of a few quarters.

The article Sanofi & Isis Out-Limbo Aegerion in HoFH originally appeared on Fool.com and is written by Sean Williams.

Fool contributor Sean Williams has no material interest in any companies mentioned in this article. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong.The Motley Fool owns shares of Dendreon.

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