Samsung Electronics Co., Ltd.: Did It Just Save Best Buy Co., Inc. (BBY)?

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If Samsung can replicate some of this success, it would be an enormous accomplishment for the company.

Yet one has to wonder about Samsung Electronics Co., Ltd. (KRX:005930)’s strategy of hitching a ride on a falling star. Beyond the downright dismal experience that visiting a Best Buy promises, it hasn’t even been a year since its former CEO stepped down following allegations of an affair with an underling. In the intervening time period, the company dismissed its founder and former chairman Richard Schulze, hired a new CEO with no retail experience to speak of, fended off a half-hearted and publicly waged takeover bid by Schulze, and then finally capitulated by allowing Schulze back on board as chairman emeritus.

Given this and Samsung’s rising acclaim, it’s hard to imagine two stranger bedfellows.

The article Did Samsung Just Save Best Buy? originally appeared on Fool.com is written by John Maxfield.

John Maxfield owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple.

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