And we were very pleased with that in the test that we did, which enabled us to go after this incremental set of stores that we closed. So in our plan, we’re targeting a 40% recapture rate. As Marlo mentioned, we’re feeling good about where we are now. We’re trending well, and we’ll have more updates as we get beyond 3 to 4 weeks of those closures to be able to report out some numbers to you guys. But overall, a good place to be. We will continue to watch and understand the store recapture and see if there would be any incremental opportunity. But right now, we’re — we think that this is the right spot to be in. When you think about contribution to comp in the quarter, we actually — it was late in December that we closed the stores. So in the first quarter, would not have been a meaningful count — would not have been a meaningful contribution.
Simeon Gutman: Got it. Okay. One follow-up on BSG. Can you talk about the competitive landscape. Promotionality, any brand changes that could positively or negatively impact your business? And then I don’t know — you don’t guide by business segment, but I think the comp should flip back to positive for the remainder of the year. Is that a fair assumption?
Denise Paulonis: Yes. So in reverse order, yes, we would expect a positive trend in BSG comps for the remainder of the year. Give or take, we lap some certain small events here and there. But the nation of the business is this quarter having a negative comp was really about comping a really strong number last year as salons were reopening. When we think about the competitive intensity, I mean, this business is a competitive business. Have we seen that strengthen or materially change? And not materially, right? We watch everyone at this point with stylists being a bit more conservative, continue to fight for every dollar of sales that we can get. We did see our vendors more willing to lean into some spot promotions that they fully funded to try to understand what might move their businesses, and we appreciated that support from the vendors as we went through the quarter.
So overall, we’re out there. All of our brands have new innovation coming in one sense or another as we work our way through the year, feel great about the relationships that we have with our key vendors. And just look forward to growing that business with them through the rest of the year.
Operator: . Next, we’ll go to Ashley Helgans with Jefferies.
Unidentified Analyst: It’s Blake on for Ashley. On the continued shift to own brands, it sounds like a lot of impact there from innovation, do you expect any trade-down impact as well if inflation were to continue? And then you mentioned launching some new products with marketing campaigns starting this month. What type of products or trends are you focusing right now for innovation?
Denise Paulonis: Yes. So first of all, on own brands, interestingly, many of our own brands are actually not the value brand in the store. So they could be priced at a midpoint price point compared to what else is available in our store The differentiator that we have with many of our own brands is the efficacy of the product. That’s true with our Ion products. It’s true with Strawberry Leopard and the vivid color space and newly launched bondbar, which is really a bonding offering at a great value price point compared to other offerings that are out there. So when we think about our owned brands, we call them owned brands for a reason because we do really focus on getting that right level of quality and cost of balance to be great value to the consumer, but pretty high-end products.
