Salesforce, Inc. (CRM): Among the Technology Stocks with Insider Buying in 2024

We recently compiled a list of the 10 Technology Stocks with Insider Buying in 2024. In this article, we are going to take a look at where Salesforce, Inc. (NYSE:CRM) stands against the other technology stocks.

Tracking insider buying activity can provide valuable insights into potential investment opportunities. Corporate insiders, such as named executive officers, directors, and other key personnel, possess a deeper understanding of their companies than the average investor. Their knowledge extends beyond quarterly earnings reports and public filings, allowing them to assess long-term growth prospects, operational trends, and industry shifts well before these factors are reflected in stock prices. When insiders buy shares of their own company, it often signals confidence in the firm’s future. Unlike institutional investors or analysts who often react to short-term market fluctuations, insiders usually have a vested interest in sustained growth, making their purchases a compelling indicator of potential upside. Furthermore, while analysts and investors valuing a business often rely on a set of assumptions, many of which are imprecise, insiders leverage confidential information extracted from their relationships and correspondence with clients and suppliers to get precise outlooks on the evolution of demand and other industry trends.

Empirical studies on the subject tend to agree that insider buying can be a reliable predictor of subsequent stock price returns, but there are some caveats. Research has shown that stocks with significant insider purchases tend to outperform the broader market in the subsequent periods, as insiders have access to material, non-public information that allows them to make more informed investment decisions than the public. Studies by academics and analysts indicate that insider purchases, particularly by top executives and directors, correlate with future price appreciation, especially when conducted in clusters or during periods of market uncertainty. This suggests that investors should not overreact to individual transactions made by an insider, as those can be motivated by purposes unrelated to the general direction of the business – for example, a newly promoted executive officer could be suddenly buying the company’s stock simply to comply with the company’s internal guidelines on insider ownership. What one should be looking for is clusters of insiders buying significant amounts worth of stock, at specific periods, such as material developments in the business or industry. Insiders are often active buyers of their own company’s stock during times of rapid decline in the stock price due to such factors as overreaction to some negative short-term developments in the business, like for example missing quarterly earnings. Insiders, with their greater visibility into the future, have a better understanding of the magnitude of risk, and can thus exploit opportunities arising from the fears of less informed investors.

Studies also show that peak buying and selling from insiders occurs at extreme points of the market – for instance, record valuations and market capitalizations tend to coincide with accelerated insider selling, while troughs in the market and peak investor fears usually coincide with insiders starting to buy. With the US stock market currently being near peak valuations, insider buying has been largely muted, especially in expensive sectors like technology. Our research suggests that all of the top 50 largest technology companies in the US exhibit negative overall insider transactions, meaning that selling dominates over buying. In this context, finding technology stocks in which insiders actively buy shares could offer unique insights and positive signals for the company’s future. In this view, we will take a look at some of the tech stocks with insider buying.

Our Methodology

We used Insider Monkey’s insider trading stock screener to find technology stocks with at least two insiders buying shares worth at least $100,000 during 2024. We believe that multiple insiders buying significant amounts of stock represents a higher chance that insiders have high confidence in the company. For all the companies we also include the number of hedge funds that own it and include in the article the top 10 names with the largest hedge fund ownership, according to Insider Monkey’s database of Q4 2024.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).

Salesforce (CRM) Expands AI Cloud Offerings, CEO Addresses Partnership Speculation

A customer service team in an office setting using the company’s Customer 360 platform to communicate with customers.

Salesforce, Inc. (NYSE:CRM)

Number of Hedge Fund Holders: 162

Salesforce, Inc. (NYSE:CRM) is a global leader in cloud-based customer relationship management software, providing businesses with AI-powered solutions for sales, marketing, customer service, and enterprise analytics. Its flagship platform, Customer 360, integrates data and automation to enhance customer engagement and operational efficiency. With a strong focus on AI, the company continues to expand its capabilities through innovations like Einstein AI and strategic acquisitions.

Salesforce, Inc. (NYSE:CRM) experienced a modest 2024, with the share price increasing by only 6% in the last twelve months, significantly underperforming the broad market. However, there are some signs that the company’s performance is accelerating – a major highlight in the latest quarter was the launch of Agentforce, which secured over 200 deals in Q3 with a pipeline of thousands of potential transactions. Many Fortune 500 companies are now building their digital labor forces on the Salesforce platform with Agentforce. Thus, CRM significantly raised its FY2025 operating cash flow growth guidance from 24% to 26%, with free cash flow growth expected at 26% to 28%. Salesforce, Inc. (NYSE:CRM)’s multi-cloud strategy continues to show strength, with the top 25 deals averaging more than 5 clouds each. Data Cloud momentum remains strong, being included in 8 of the top 10 deals, demonstrating its crucial role in AI transformation. Revenue attrition remained stable at slightly above 8%, while the company executed $1.2 billion in share repurchases and paid nearly $400 million in dividends in Q3.

Over the long term, management is focused on using innovative products like Agentforce to transform its front office software portfolio and create a future of work that blends human and AI agents. Salesforce, Inc. (NYSE:CRM) sees strong customer demand and excitement around these innovations and is rapidly iterating on Agentforce and exploring emerging trends like spatial computing and business process automation to further enhance its offerings and deliver greater value to customers across industries and geographies. With that being said, it is of no surprise that 3 insiders saw an opportunity with CRM and acquired significant amounts worth of stock in 2024.

Overall CRM ranks 1st on our list of the technology stocks insiders are buying in 2024. While we acknowledge the potential of CRM as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than CRM but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and Complete List of 59 AI Companies Under $2 Billion in Market Cap.

Disclosure: None. This article is originally published at Insider Monkey.