And the Roku Channel and that team has really benefited from many of these unique integrations by being the anchor tenant by being the first partner to really engage with them, and our ability to surface content viewers throughout our UI in a way that’s authentic organic and delightful has really contributed to the Roku Channel growing 85% year-on-year, growing fastly, faster than the rest of the platform. This was driven in 2002 by 3 new rows that we added to the home screen menu. The first was Live TV that helped people jump space quickly into live content. The second was What to Watch, a discovery zone that help people find new content to watch. And the third was a Sport Zone. We complemented these as well with content-first experiences like you saw with the House of Dragon or for WEIRD.
And we saw that by bringing that content closer to the consumer and by making it easier for them to find new great content, the usage of these menus has accelerated — and in fact, if you look at today, the home screen menu is, again, growing twice as fast as the rest of the platform. And it’s helping the of channel driving the Roku Channel to be the largest fast service by reach and engagement on our service. So excited that we’ve started this journey and looking forward to accelerating it this year.
Operator: And our next question is coming from Tim Nollen of Macquarie.
Timothy Nollen : I wanted to go back to the comments you’ve made about using more third-party platforms. You acquired — what was it 3 years ago, maybe 4 years ago, you acquired one of the largest at the time independent DSPs dataxu, which we thought at the time is going to be about automating a lot of the ad deliveries. That hasn’t quite happened for reasons that I think I understand the way the market works. But I wonder now if you’re doing something differently with OneView, formerly dataxu or — and/or if you’re going to be opening up more to other DSPs to be buying onto your platform?
Anthony Wood : I’ll take that. And Charlie, I’m not sure if Charlie you have anything to add, but if he does, he can jump in. So Roku has been building our ad platform out through a combination of internal organic efforts and acquisitions for several years now. We did acquire data, but we also built a lot of our own technology the ad platform that we built is world class. It’s a great asset for us. It’s used every day to deliver lots and lots of ads. It helps with measurement, it helps with targeting. It takes advantage of all the first-party data we have, our ACR data, our viewing data, integrates with other data sources like our cover shopping program. So it’s a big asset and this — and it helps marketers deliver very effective and targeted ads on our platform.
We think it’s probably the best streaming ad platform in existence. So it still continues to be a focus for us. We have, for a long time, worked with third-party DSPs in various capacities, but there’s opportunity to expand our relationships, and that’s what we’re looking at in terms of — there’s opportunities to expand relationships in ways that will increase demand. And so that’s what we’re looking at. So I don’t know, Charlie, do you want to Sure. Yes. Well, and it is about relationship expansion. It’s not just DSPs. We have partnerships with Walmart Connect. Last week, we announced a terrific DoorDash and Wendy’s partnership. And to Anthony’s point, the tech stack, the world-class tech stack that makes this all possible is a result of some of the some of the parts of your question you put together there, Tim.
