So that’s the best area for us. Related to that is the customer experience team. So just improving our customer experience — I mean, we have a world-class, obviously, customer experience has been — it’s one of the reasons we’ve been so successful. It’s incredibly simple. It’s easy as compelling entertaining — but there’s still ways we can make it better and in ways that increase engagement, reduce churn, increase monetization. So that’s a big area of focus for us. Internationally, you mentioned international is still an area that we’re focused on. If I think about international, there’s expanding into new regions, but there’s also going deeper into the regions that we’re in, which is a big focus for us this year, especially. We’re doing — we’ve made a lot of progress.
We’re now the #1 CBS in Canada and Mexico. But we’re in other markets, and we’re continuing to grow in those markets. In fact, we’re growing share in every market that we currently participate in internationally. So that’s an area for us. And then content — and I guess I’ll let Charlie talked about content.
Charlie Collier : Well, thank you. To be clear, the foundation of our content spend will continue to be rev share and fixed licensing. But I’d love to talk about Roku originals for a second because they create content exclusivity that viewers seek and advertisers value. Actually, just this weekend, we launched a show called Meet Me in Paris, which was produced by Reese Witherspoon and Zoë Saldaña and it premiered so strongly this weekend. It’s really charming first of its kind reality, rom-com, and we’re proud of it. because not only is it a good creative swing, but it’s already the #1 reality Premier on the Roku Channel, and that’s original or library. And you’ve probably heard us mention before our recent feature film were the weird Allegiance its story.
It had the most reach of any on-demand program in the history of the Roku Channel. So just as Roku products are heralded for offering award-winning quality. Roku Originals are following cut — we won the Critic’s Choice Award a few weeks back for the best movie made for television, and we’re pleased to have nominations from industry yields like the writers Gilt, producers killed and the director skills. And again, while I say the foundation of our content spend going to be rev share and fixed license, we’ll grow our investments in Roku Originals to create exclusivity for users and advertisers. Actually, Anthony mentioned Gidon, one of the major factors in the Roku Channel success to date has been our ability to use our UI to drive engagement.
Gidon, do you want to talk a little bit about that?
Gidon Katz : Yes. Thanks, Charlie. As you mentioned already, our users are — they need more and more help finding content, whether they’re looking for that Roku original, the football game is about the start or the news. And the growth of streaming has driven a proliferation of entertainment choices on the platform. And as the largest platform with almost half the broadband homes in the United States, we have a duty to try and make it as easy as possible for them to find the content they really want to watch. But research has shown that streaming viewers in today are taking 52% longer to decide what to watch than they did a couple of years ago. So to really help our customers and drive engagement, we’ve been investing in ways to help consumers navigate across our platform.
