Barton Crockett: Okay. Thank you.
Operator: Thank you. One moment for our next question, please. And it comes from the line of Mark Mahaney with Evercore ISI. Please proceed.
Ian Peterson: This is Ian Peterson on for Mark. Thank you for taking my questions. First question, the Roku channel streaming hours accelerated for the second quarter in a row. Can you help us walk through some of the drivers of that? Where within the Roku channel, or what areas of content are you seeing the strong engagement trends from? And maybe to follow up on the earlier programmatic question, how should we think about their trajectory and mix of video ad revenue coming from third-party of programmatic demand going forward? And last question on advertising. Anything you can call out on the macro front on quarter-to-date advertising trends you are seeing heading into the upfront season and maybe progress on some of the SMB advertiser initiatives you’ve laid out in attracting them to the Roku platform. Thanks.
Anthony Wood: Hey Ian, this is Anthony. Thanks for all the questions. Let’s see, I think we’ll start with Charlie.
Charlie Collier: You got it. Thanks, Ian. You asked about TRC. The Roku channel offers three types of content, primarily. AVOD, Live TV and premium subscriptions, and we deliver them via viewing experiences that are integrated throughout our platform. As I mentioned earlier, we’ve made some strategic programming choices for the Roku channel. Its strong growth in first quarter made it the number three app on our platform by both reach and engagement. And as the program type this past weekend, for example, The Spiderwick Chronicles opening weekend debut made it the most watched on-demand title on the Roku channel, with the highest reach and most hours streamed of any title in the history of Roku channel for its opening weekend.
So it shows there’s a tremendous opportunity to engage new audiences with the power pf the Roku platform. Other content we recently also added short form content, launching clips from popular NBC shows like Saturday Night Live and Sports. And by servicing this content throughout the Roku platform, including our Home Screen, we’re able to generate additional reach and engagement. I mentioned Live TV. We continue to expand our lineup of FAST channels. We recently partnered with the NBA to launch the first ever NBA FAST channel and that’s exclusively on the Roku channel. And we now have more than 35 sports focused Live TV channels. So all these examples point to the opportunities for us to serve and delight our audiences with the content they love.
And I’m going to head into the new front next week and I look forward to sharing more of what’s coming at the Roku channel. DSPs?
Mustafa Ozgen: DSPs. Well, look, I talked a little bit about it before. There is a lot of opportunity for us in third-party DSPs. I mentioned that we expanded our relationships to now over 30 partners. And while we don’t break out the mix, I’m really focused on the reacceleration of platform review and the DSP focus will play a huge part in that.
Anthony Wood: I mean, DSPs, one of the things that will happen with more focus on DSPs is increased diversity of advertisers. And I think, I don’t know, Charlie, that’ll probably help attract more SMB advertisers.
Charlie Collier: For sure.
Anthony Wood: [indiscernible] question number three.
Charlie Collier: No. Yeah. So you asked about the small medium sized businesses. For sure, the demand diversification is something we’ve been focused on for several quarters. I’ve talked about for a few quarters in a row, and I answered earlier that we’re in the early innings. I really think you’re going to see the reacceleration of the platform revenue growth into ’25 and beyond. And it is both small medium sized businesses and it’s also expanding the work we’re doing with so many of our existing partners.
Ian Peterson: Got it. Thank you.
Operator: Thank you. And with that, we conclude our Q&A session. I will turn it back to Anthony Wood for final comments.
Anthony Wood: Well, thanks to everyone for joining, and thanks to our employees, customers and partners and advertisers.
Operator: And with that, ladies and gentlemen, thank you for participating.
