Research In Motion Ltd (BBRY): Late to the Party, but the Name Has Changed

Also BlackBerry has very strong ties in international markets. While BlackBerry has 5.3% of the global smartphone market, it has around 50% of the smartphone market in Indonesia and is the third largest mobile phone vendor in India. The Z10 launches in February in India and in March for Indonesia. The gives BlackBerry several different markets to push its new devices, but due to the large price tag on the Z10 and Q10 it will be hard to sell in emerging markets.

Final thoughts

I’m bearish on BlackBerry as the stock has already had its rally and is pulling back after the launch of its new phones, and it won’t begin selling these new phones for several months. At $7-8, BlackBerry is a buy for a speculative play, but at $15 the launch of the new phones is already priced in and then some. While these phones may help turn BlackBerry around, they need to hit the shelves first for that to happen. But with all the competition and more companies initiating BYOD programs, it is going to be an uphill battle for BlackBerry in the smartphone market. If you want a real turnaround play I would look at Nokia Corporation (ADR) (NYSE:NOK) in this article. At a reasonable price BlackBerry would be worth looking at as far as a fun speculative play goes, but it simply is too expensive right now.

The article Late to the Party, but the Name Has Changed originally appeared on Fool.com and is written by Callum Turcan.

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