Research In Motion Ltd (BBRY): Has It Made a Big Mistake?

Perhaps when Heins was referring to “several tens of millions” Q10 devices, he meant over the life of the device. Sill, this figure would imply (based on the 3-to-1 ratio) that “several 30s of millions” of touch devices sold, which seems a bit unrealistic.

By the end of the year, Research In Motion Ltd (NASDAQ:BBRY) expects to have six BB10 devices, covering a range of price points, equally split between QWERTY and touch-only designs. Given the fact that future products are coming, I don’t believe Research In Motion has necessarily made a mistake with overpricing the Q10. The company is likely testing the waters with deeper-pocketed clients. If it can sell potential users on the idea that they’ll be more productive with a physical keyboard, perhaps Research In Motion Ltd is coming from a position of strength.

The article Has BlackBerry Made a Big Mistake? originally appeared on Fool.com is written by Steve Heller.

Fool contributor Steve Heller owns shares of Apple and Google. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.