Research In Motion Limited (RIMM): Blackberry- The Good, Confusing, and Ugly

The fact is, the ecosystems of Android and Apple are also much stronger than Blackberry’s. Once you have purchased some applications from iTunes, or don’t want to deal with setting up your music library on a new operating system, to switch takes overcoming a lot of inertia. This is why Google’s dominating market share is so huge going forward, and why Apple is likely to create a cheaper, second tier of phones, to get as many people into their system as they can, buying apps, movies, and music, giving their location so they can be marketed to more effectively, etc.

What is most likely to happen? Blackberry might survive for a little while, the expanding pie of the worldwide market keeping them afloat, but I highly doubt the company will thrive as it once did. They have a valuable brand name, and some enviable technology, which means the company might be sold off piece by piece, or purchased outright by someone.

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The article Blackberry- The Good, Confusing, and Ugly originally appeared on Fool.com and is written by Margie Nemcick-Cruz.

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