Eric Beder: Okay.
Matthew Doctor: And that does go to – sorry, that does go towards the debt.
Eric Beder: I know that you’ve been expanded marketing materials, bringing more regularity to some of the in-store marketing. What has been the impact of that? And what also has been now that you are done for almost a year now in store mark – in stores teaching, how is that continue to expand?
Matthew Doctor: Yes. So those are really strong foundational items that we are putting into place. I would say it’s a little hard to track the exact impact of that, because as opposed to some sort of trackable customer that came in due to the certain thing, there’s no, you know, there’s nothing trackable on a poster or signage and collateral. I can say, okay, this is exactly what drove this customer behavior to that. That being said, we do think things like that are complete table stakes. And so our job is to continue to do them, and ensure that they’re done well. The other side of that equation is, again, I kind of mentioned and alluded to brand standards, it’s not just kind of rolling this out. But at this point, we’ve kind of more shifted towards that they’re used, and they’re used properly.
So, we’ve kind of centered around. It’s important to have this out there, let’s have it out there. Let’s get a practice of using it. Now, let’s ensure that there’s use of it. So there’s going to be a lot of focus on ensuring that our franchisees are properly using these tools that we have out there, or else it does us no good to have them out there to have them out there sake. So it’s really at this point in time ensuring the uptake of those tracking the uptake, and then we’ll be able to have a little bit of a better sense of, okay, we know XYZ franchisees are using this, as its intended, we know XYZ maybe are not. So then we can now start correlating to see which salons that are using it properly versus those that are not, and come up with data that way, which will even help drive further adoption of those programs as well.
Eric Beder: Okay. And last question. In terms of inflation, and the ability to raise prices, I know that you mentioned previously that a lot of the gains in comps has been inflation and on price raising. Is that still something that we should be thinking about in terms of a driver here? Or is that going to slow down? How should we be thinking about going forward, I guess, as the overall drivers of the business in terms of that? Thank you.
Matthew Doctor: Yes. No, thanks, Eric. And on that piece, you know, that has been, right? And we know we need to start moving the needle on customer traffic. That’s an equation that has been hard to solve for a very long time. And the game has changed. It’s reset a little bit through the pandemic and how often people go, where people are going, what the considerations are to visit. So yes, so we have a — we are testing a number of things out there to really optimize our customer counts, try to drive as much productivity through increased customer counts, through texts, through traffic driving initiatives such as promotions and other things of that nature, which will help, I mean, those will be incremental. And when we find it centered around those, that seemed to make the most impact, we’ll look to do that in a much broader scale.
Now beyond that, as I kind of mentioned on the call, I was vague about this, those are all good incremental things, and they should be done, and I think they will have an impact. But I do think there are other means, and it’s a good time for us to take some bigger swings of sources of differentiation that run beyond traditional promotional campaigns and et cetera, bigger swings to move the needle. And like I said, versus being very specific, given how important uniqueness and speed is in this industry, rather kind of let you know that we’re working on those things than any sort of specifics around those things. However, once we start actually implementing and rolling them out over the next, call it six to eight months, we can definitely start talking about them more as they they’re showing up more and market.
